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Blogging & Website Design

Blogging & Website Design. - David D’Cruz. “There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after .” ― J.R.R. Tolkien, The Hobbit. Agenda. Brief introduction to Blogging

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Blogging & Website Design

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  1. Blogging & Website Design - David D’Cruz “There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” ― J.R.R. Tolkien, The Hobbit

  2. Agenda • Brief introduction to Blogging • Some technicals • A quick look at some Blogs • Walkthrough to setting up a Blog • Conclusion

  3. What is a "blog"? • "Blog" is an abbreviated version of "weblog“ • Blogging plays an important role in online marketing • Implies a community: writer and reader • Blog Vs. Website – a difference in communications

  4. Blogs as Marketing Tools • Establish you / your business as a leader • Strengthen brand • Bring visitors to your website – build your community. • Increase “visibility” through links and connections

  5. Thinking about your Blog? • What is your goal? • Who is your audience? • What is your budget? • How much of effort do you wish to spend on • Design • Content creation • Tools • Promotion • Income

  6. Some Technicals • What’s in a webpage? • HTML • JavaScript • PHP • You don’t need to know about them • Blackboard website as an example • Hosting – your real estate • Domain Name – your address

  7. http://www.agencyfusion.com/blog/2007/02/16/how-website-hosting-works-in-plain-english/http://www.agencyfusion.com/blog/2007/02/16/how-website-hosting-works-in-plain-english/

  8. Content Management Systems A Content Management System (CMS)is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. -http://en.wikipedia.org/wiki/Content_management_system

  9. A look at some Blogs • An example of good website design from an expert- Dan Cederholm. • The Google Blog.

  10. Website Building Tools • Blogger • WordPress.com Vs. WordPress.org • Joomla • Adobe Dreamweaver • Custom Site Builders

  11. Setting up a Blog http://cache1.bigcartel.com/product_images/68352857/300.jpg

  12. Migrating content • Moving content from one site to another • Set up everything before you get started • Plan, plan, plan and then execute

  13. Takeaways • Define your goals and message • Decide and implement the relevant infrastructure and design • Create content and tell your story • Manage and build your community

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