A Drought Relief Program for Maharashtra

1. A Drought Relief Program for Maharashtra

2. The affected region • (expanding as we speak)

3. Effects of drought at various levels • Physical • Thirst, sanitation, irrigation, etc. • Emotional • Stress, repeated exposure to the harshness of nature year after year • Existential • Doubts in people’s minds, questions about worthiness of a water-deprived life

5. More than 2 crore people are sufferingOver 11,000 villages affectedOver 50% crops destroyed in 3500 villagesLivestock dying

6. The Aid so far • State demand Rs 1800 crores • Central grant Rs 1200 crores

7. The Initiative

8. A holistic plan • Art of Living plans a 3 step intervention: • Step 1: Spiritual • Step 2: Short term • Step 3: Long term

9. Step 1: Spiritual Intervention • Engaging people’s spirit directly • Making people aware of their own resilience in such a crisis. • Use a mass contact medium such as prayer meetings to spread awareness about various things people can do to go through the crisis

10. Step 2: Short Term Interventions • To provide water tankers in non-government aided areas • 1 Water Tanker = Rs 3,000 per day • This will be able to cater to 3,000-5,000 people in 3-4 villages • Providing Syntex tanks of 2000-5000 litres to keep water potable and contamination-free • One 2000 litre Syntex tank = Rs 10,000 • One 5000 litre Syntex tank =Rs 25,000

11. Step 2: Short Term Interventions • Forest water recharging in OsmanabadTaluka • Recharging 20 water bodies in next 2 months • Forest recharge per Taluka would cost around 1-2 lakh rupees for next two months • Cemented water tanks which would serve as water reservoirs for cattle to be built • Construction cost of 1 cattle tank = Rs 3,500

12. Step 2: Short Term Interventions • Constructions of drinking water facilities called Pyau in cities in 10 places • Infrastructure includes 6 pots of drinking water and one person • Cost per Pyau= Rs 3,500 • Per 10 Pyau = Rs 35,000 • Awareness rallies with school children promoting water conservation

13. Step 3: Long Term Interventions • Deepening of existing water bodies by de-silting. • Repair of check dams • Kolhapur Types (K.T) Weir Gates • Replenishing water in existing bore wells • Replenishing cost per bore well = Rs 5,000

14. Step 3: Long Term Interventions • Rooftop water harvesting • Cost per 500 sq.ft. rooftop = Rs 5,000 • Water harvesting using continuous contour trenches • Cost per village for contour trenches = Rs 5 lakh per km • Installation of bio sanitising ecological treatment plant in every house for treating sewage water • Cost per plant in one house = Rs 5,000-Rs 10,000 • Awareness campaign for water harvesting and efficient use

15. The Other Side • You are a business owner • The people out there are your consumers

16. Associate with them at the level of their concerns • On every Rupee of your brand that a consumer buys, donate X paise for the Maharashtra Drought Relief

17. Indians for India • This way, Indian consumers of all shapes and sizes will automatically contribute to the cause • And adequate awareness will be generated about an issue that otherwise might become a page 7, 20 col cm news item

18. How could you help • Cheque in favour of • Account name-VVKIMAB • Account number- 037601000060 • IFSC- ICIC0000376 • Nariman point branch 80G will be provided for amounts greater than Rs. 5000

19. Thank You