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Introduction of Cadero. BY ALEX XIANG. CADERO. C……. Creative 不断创新 A……..Active 积极主动 D…….Developing 持续发展 E……. Efficient 高效有序 R……. Reliable 忠诚可靠 O……. Optimistic 乐观向上. Factory.
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Introduction of Cadero BY ALEX XIANG
CADERO • C……. Creative 不断创新 • A……..Active 积极主动 • D…….Developing 持续发展 • E……. Efficient 高效有序 • R……. Reliable 忠诚可靠 • O……. Optimistic 乐观向上
Factory • Established in 2008. Former established in 2005 in Zhongshan city; • Covering area more than 50,000 ㎡. 30,000 ㎡ used. 20,000 ㎡ under construction now ; • 3 work shops: stamping, welding & painting, assembly • Total 330 workers • Production capacity: * current: 10,000pcs/month, 90,000pcs/year * Plan: 13,000pcs/month, 130,000pcs/year
Management • ISO9001:2008 • Products: Barbecue gas grill, Kitchen cabinet, tool box, fireplace, heaters, etc • CE, AGA, CSA certificate • Strong R&D ability, each year 3 family new product available • Orientated for ODM since 2005. Product design, tooling, certificate, marketing owned by Cadero • New orientation: OEM project. • Exhibition: Spoga (Germany), HBPA (US), Canton fair (China)
Marketing • Main market: Europe, US, Australia, South Africa, South America • Annual sales 2011-2012: *Value: US$13,000,000.00 *Qty: 55,000pcs
Marketing • Percentage of market share in Value (US$)
Marketing • Percentage of market share in Qty (pcs)
Product • Luxurious gas barbecue * 6 main burners + 1 side burner + 1 rear burners * With barbecue lighting and blue LED
Product • Outdoor Kitchen ranges • DIY & Custom made
Product • Barbecue with special burner system- even heat system
Product • Barbecue in new concept & Design
Products ( Ethanol fireplace) Custom made
Culture • Barbecue party with customers
Culture • Travel during low season every year
Culture • Sport event during low season every year
Culture • Fire excise every year
Future • To enlarge the production capacity and give customer more confidence, the new workshop (8,000㎡) and the new office building (2,000 ㎡) is under structure now. All these would be available July 2013.