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Summer Food Marketing + Outreach 2012

Summer Food Marketing + Outreach 2012. THE FLORIDA PARTNERSHIP TO END CHILDHOOD HUNGER. Public-private partnerships A strategic plan to end childhood hunger Leveraging the public investment for food and nutrition programs. For the federal summer nutrition programs, that means . . .

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Summer Food Marketing + Outreach 2012

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  1. Summer Food Marketing + Outreach2012 THE FLORIDA PARTNERSHIP TO END CHILDHOOD HUNGER

  2. Public-private partnerships A strategic plan to end childhood hunger Leveraging the public investment for food and nutrition programs For the federal summer nutrition programs, that means . . . Conducting aggressive outreach and eliminating program barriers.

  3. Assessing the Need Nearly 60%(1.6 million) of the children in Florida qualify for free or reduced-price school meals. Less than 14%of those children received meals in the SFSP in 2011.

  4. What We Did Marketing Strategies Applied

  5. Statewide Outreach to all 67 Florida Counties

  6. Florida Agriculture Commissioner, Adam Putnam, launches statewide Summer BreakSpot campaign.

  7. Anquan Boldin Foundation MARKETING PARTNERS

  8. 2012 Public Service Announcements GO HERE TO VIEW ALL FLORIDA SUMMER MEALS PSAS ONLINE: http://www.youtube.com/playlist?list=PLvUYRVBByQac2lJR9pcV0hFCgyKCWX-Py

  9. Other PSA’s of 2012 JEREMY MINCEY OF THE JACKSONVILLE JAGUARS ANQUAN BOLDIN OF THE BALTIMORE RAVENS NICK ANDERSON OF THE ORLANDO MAGIC (ENGLISH) JOEY COLON OF THE ORLANDO MAGIC (SPANISH)

  10. Media Find links to this media here WPEC NEWS IN WEST PALM BEACH OFFICIAL ORLANDO MAGIC WEBSITE WESH.COM IN ORLANDO WFSU IN TALLAHASSEE WUFT IN GAINESVILLE SUNSHINE STATE NEWS THE FLORIDA RECRUITER WMBB IN PANAMA CITY WCTV IN TALLAHASSEE WTXL IN TALLAHASSEE OYSTER RADIO NEWS ORLANDO SENTINEL THE BRADENTON TIMES NEWS HERALD IN PANAMA CITY THE PALM BEACH POST (2) THE PALM BEACH POST THE MIAMI TIMES WTSP IN TAMPA BAY MYFOXTAMPABAY .COM TAMPA BAY TIMES BRANDON.PATCH .COM IN BRANDON TAMPA BAY ONLINE SHARE OUR STRENGTH

  11. Multi-Lingual Business Cards *All cards bi-lingual, either English/Spanish or English/Creole • Advertised Website and Helpline • County Health Departments (WIC Centers) • Department of Children & Families SNAP/Medicaid Service Centers and Community Partner locations. • County Governments (Health & Family Services) • Faith-based organizations • Goodwill Stores • Sheriff’s Community Policing Locations • Workforce One-Stop Career Centers SPANISH CREOLE ENGLISH

  12. Bus Wraps and Shelters In 12 Florida Counties: Lee, Brevard, Volusia, Palm Beach, Polk, Miami-Dade, Broward, Hillsborough, Duval, Orange, Seminole, and Osceola.

  13. Posters Flyers &

  14. WEB BANNERS

  15. WWW.SUMMERFOODFLORIDA.ORG

  16. The Results The Metrics

  17. Together Florida’s 67 counties served nearly 11 million nutritiousbreakfasts, lunches, snacks, and suppers.

  18. Nearly 3,300 nonprofits across the state receivedover $27 million in federal resources to serve the children of their communities.

  19. OVER 39,000FIRST-TIME USERS OF WWW.SUMMERFOODFLORIDA.ORG Marketing the website statewide for the first time generated over two and a half times more visitors than the previous summer’s eight-county pilot.

  20. Partnering with 2-1-1 Statewide • Multi-lingual operators • Reporting and assessment capabilities • Open extended hours • Access to 2-1-1’s promotion outlets to families in need and other organizations serving target populations.

  21. 512New Summer Food Sites Opened In 2012 THAT’S AN 18% INCREASE OVER ONE SUMMER!

  22. Florida served nearly half a million more breakfasts,lunches, and suppers in 2012 than in 2011. That’s a 5.4% increase over one year!

  23. Statewide Growth in Summer Meals/Snacks between 2011 and 2012

  24. Nearly $2 million in newfederal resources helped Florida’s nonprofits serve summer meals to children in communities across the state. An increase of 7.6%.

  25. Summer Nutrition Program Growth In Pinellas County Total Additional Meals Served: 40,634

  26. Summer Nutrition Program Growth In Orange County Total Additional Meals Served: 71,610

  27. A BIG THANKS TO Our Funders African Methodist Episcopal Church, Women’s Missionary Society (Eleventh Episcopal District) Community Foundation of Palm Beach and Martin Counties Lutheran Church-Missouri Synod (FL-GA District) Health Foundation of South Florida MAZON: A Jewish Response to Hunger The Food Research Action Center Farver Foundation The Mosaic Company Foundation Share Our Strength Walmart Foundation St. Luke’s United Methodist Church, Orlando National League of Cities Institute United Methodist Church (Florida Conference) Penney Memorial Church, Penney Farms

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