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Experiential Marketing:

Experiential Marketing:. The Customer and the Carbon Chain of Phenomenon. Alexandra Richardson Marketing, Media, and Communication II. What is Experiential Marketing?. Sometimes called “engagement,” “event,” “live,” or “participation” marketing

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Experiential Marketing:

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  1. Experiential Marketing: The Customer and the Carbon Chain of Phenomenon Alexandra Richardson Marketing, Media, and Communication II

  2. What is Experiential Marketing? Sometimes called “engagement,” “event,” “live,” or “participation” marketing Designs an experience around a brand or product, versus promoting product benefits and features Includes themed retail environments (“brandscapes”), promotional events, interactive and sense-engaging activities Pioneers: Holbrook and Hirschman (1982); Pine and Gilmore (1999)

  3. Environment Definition: a constructed space that implores you to rest and immerse yourself in an experience. The appropriate environment will give an audience a memorable experience; all are affected in some way by the elements within it. All-encompassing, it surrounds and envelops. (Chelsey Thornton/Raquel Vargas Ramirez/Lydel Matthews/Marcus Renner)

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