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Arana, Ane Miren Barinaga, Julene Berasaluze, Nekane

Arana, Ane Miren Barinaga, Julene Berasaluze, Nekane. INDEX. Baleuko and its main products Customers Competitors Suppliers SWOT Product Objectives Conclusions.

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Arana, Ane Miren Barinaga, Julene Berasaluze, Nekane

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  1. Arana, Ane Miren Barinaga, Julene Berasaluze, Nekane

  2. INDEX • Baleuko and its main products • Customers • Competitors • Suppliers • SWOT • Product • Objectives • Conclusions

  3. Baleuko S.L. is a audivisual company founded in 1993. Movies, television programs and animation are its more important activities. It has got around 70 employeers.

  4. CUSTOMERS

  5. Companyes are not particular. • A good economic situacion Public money • Regular • More participation in the projects

  6. COMPETITORS

  7. SUPPLIERS • One proyect = One supplier • Television: all lets EITB • Films: A lot of different suppliers • Animation: Software licenses.

  8. PRODUCT ANALYSIS Quiz and reality shows. TV series. Programs for Children. Documentary. Discussions. Singing programs.

  9. SWOT WEAKNESSES THREATS Opportunities STRENGTHS OPPORTUNITIES

  10. OBJECTIVES • 3 main objectives: • Openning to new markets • A new tematic matter • New product for kids

  11. NEW MARKETS PRODUCT MARKET

  12. FOR KIDS MARKETING MIX

  13. PRODUCT • Club with possibility to be a member • Between 5 and 16 • Divided in two parts • For kids and youngs • Series PRICE • Less expensive possible

  14. PROMOTION PLACE TV, RADIO, NEWSPAPER…

  15. CONCLUSIONS

  16. THANK YOU

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