160 likes | 290 Views
MIĘDZYNARODOWE TARGI BUDOWNICTWA. INTERNATIONAL CONSTRUCTION FAIR. 2013. 29.01-01.02. Poznań, Poland. CONSTRUCTION OF THE FUTURE. INTELLIGENT ARCHITECTURE. BUDOWNICTWO PRZYSZŁOŚCI. UWOLNIJ SWOJĄ WYOBRAŹNIĘ. Get the idea. Make business. Meet the market.
E N D
MIĘDZYNARODOWE TARGI BUDOWNICTWA INTERNATIONAL CONSTRUCTION FAIR 2013 29.01-01.02 Poznań, Poland CONSTRUCTION OF THE FUTURE. INTELLIGENT ARCHITECTURE. BUDOWNICTWO PRZYSZŁOŚCI UWOLNIJ SWOJĄWYOBRAŹNIĘ
Get the idea. Make business
Meet the market. Housing statistics for Ist Q of 2012 47,5% -20,6% 14,3% 71,1% 15,2% 19,7% -3,6% Dwellings put into use in the 1st Q of 2012 in comparison to the same period in 2011 43,9% 6,2% 52,5% 64,2% -29,5% 52,5% 30,9% -27,6% 4,4% Data from GUS
Intelligent marketing. Meet selected group of key clients Data from BUDMA 2012 Data from BUDMA 2012
International character. Your gate to CEE Data from BUDMA 2012 Data from BUDMA 2012
MTP Gold Medal – reach for the unique package of benefits. In 2013, we continue innovative formula of the prestigious award: the Gold Medal of the Poznan International Fair. Announcing the winners at a much earlier date allows for the implementation of a strong promotional campaign in media, newsletters for professionals, as well as on the Internet. Marketing activities on a large scale cause a noticeable strengthening of awareness about the winning products. Take advantage of the perks offered by taking the part in organized competition in the new formula for the Gold Medal! Media sponsor of the competition for the Gold Medal is the "Rzeczpospolita” national newspaper.
Honorary patronage Ministry of Economy and Ministry of Infrastructure Industry cooperation Close cooperation with 26 chambers, associations and institutes related to the construction sector Media cooperation Few thousand announces, relations, videorelations, interviews, articles in brand, national and international media, TV, radio and internet: before, during and after the fair.
Promotional activities BTL and ATL activities targeted at key groups of visitors (telemarketing, e-mailing, mail, newsletters, trade fairs, Internet, radio and TV. Concentration of promotional activities on the most promising foreign markets for our exhibitors. Invitations for a few thousand key representatives of major groups of visitors in the VIP package that includes additional benefits: arrivalassistance, accommodation, catering for the exhibition, an invitation to a business evening. Promotional materials mailing to professionals in the construction market on theaddress database of over 150 000 records (of which 19,000 records to foreign companies).