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LevelTen: Full-Service Interactive Agency for Web, Design, and Marketing Solutions

LevelTen is a nine-year-old company with a team of 16 full-time employees providing interactive strategy, creative design, application development, and online marketing services. Explore career options, project processes, and success stories.

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LevelTen: Full-Service Interactive Agency for Web, Design, and Marketing Solutions

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  1. LevelTen Presentation April 11, 2008 The Academy High School

  2. About LevelTen LevelTen is a full-service Interactive Agency • What We Do • Interactive Strategy • Creative Design • Application Development • Online Marketing • Facts • Nine year-old company • 16 full-time employees • Growing at a rate of 70% per year for last four years • Validate Return on Investment through statistics

  3. Types of Projects • Web Development • Brochureware • E-Commerce • Social Media • Online Marketing • Search Engine Optimization • Pay-Per-Click / Ad Buying • Online PR • Viral Marketing • Social Media / Guerilla

  4. Success Stories

  5. Success Stories

  6. Other Projects • Web Development • National Breast Cancer Foundation • NEC Word Play • Corvette Gear • Comedy Defensive Driving • In The Works • MadeLoud • Traxo

  7. Project Process

  8. Career Options Agency vs. Corporate Freelance vs. Employee @Office vs. @Client Site vs. @Home Large vs. Small

  9. Interactive Roles • Client Services • Project Management • Business Analyst • Usability Analyst • Account Management • Marketing • Search Engine Optimization • Pay Per Click • Ad Buying • Content Developer • Knowledge worker • Press Releases • Social Media • Guerilla Marketing • Creative Design • Graphic Designer • Print Designer • Web Designer • Multimedia / Animators • Illustrators / Vector Graphics • Video Producers • Audio Producers • Photography • Client Side Coder • Markup (HTML/XHTML) • JavaScript / AJAX • Art Director • Creative Director • IT • Programmers • Server Admin • DBA • Systems Integration • Network / Security • QA / Testing

  10. Types of Agencies • Marketing / Design • Advertising • PR • Interactive • IT Consulting • Management Consulting

  11. Types of Interactive Agencies • Large • Midsize • Boutique • Eye Candy • App Developers • Online Marketing

  12. Corporate Gigs • Brick & Mortar website department • Brochureware • Knowledgebase • Extranet/Intranet • Web based business • Software solutions with online components

  13. Higher Education Options • Four Year College & Universities • Work Skill Degrees • Classical Education • Community College • Vo-Tech Schools • Art School • Tech School • Self Taught

  14. Why College • Critical thinking / problem solving skills • Be well rounded • Chance to explore opportunities • Will matter to some companies • Social aspects

  15. Degrees • Computer Science • Programming • IT – Server Admin • MIS (Software Development) • Graphic / Multimedia Design • Communications / Marketing • Library and Information Science • Cognitive Psychology • Design your own

  16. Artist vs. Commercial Designer/Developer

  17. Trends • Rich User Experience • Separation of data & display (tableless CSS design) • AJAX • Frameworks • Flash Rich Media Applications • Interoperability • Web Services (API Interfaces) • SOAP • REST • RSS / XML • Semantic Web • Interaction • Social networking • Corporation-Customer interaction & communities • Social book marketing • Social aggregation • Open ID • Web 2.0 Frameworks • Rails • Ruby on Rails • Python • Django • Microsoft • .NET 3 • PHP • Code Igniter • Cake • Zend • Java • Spring  • Advertising to Online PR • From here is how great our ketchup is to here is our ketchup, lets talk about it. • (Or here is an animated version of our ketchup, tell it to dance)

  18. LevelTen Design • www.leveltendesign.com • Tom McCracken, CEO • tom@leveltendesign.com

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