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digital marketing

knowledge about digital marketing and about SEO

rajnikhajuria
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digital marketing

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  1. DIGITAL MARKETING

  2. WHAT IS DIGITAL MARKETING • Digital marketing is the marketing of the products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. • Digital marketing is the marketing of goods and services via digital technologies The Internet is a type of digital technology.

  3. MAIN PURPOSE OF DIGITAL MARKETING • Like any other marketing, the purpose of digital marketing is to promote and sell the product or service. • The main purpose of digital marketing is to connect a business or organization with its target audience via digital channels

  4. HOW DOES DIGITAL MARKETING WORKS • Digital marketing is a way to promote brands and products online and through other digital channels. • addition to their website, a company might also use PPC and display ads, email marketing, mobile technology like smart phones, social media, and other mediums to attract their target consumers.

  5. Digital marketing is a way to promote brands and products online and through other digital channels. • In addition to their website, a company might also use PPC and display ads, email marketing, mobile technology like smart phones, social media, and other mediums to attract their target consumers.

  6. 1. CONTENT MARKETING • 2. SEARCH ENGINEOPTIMIZATION SEO • 3. SEARCH ENGINE MARKETING SEM • 4. SOCIAL MEDIA MARKETING SMM • 5. PAY PER CLICK PPC • 6. AFFIALIATE MARKETNG • 7. EMAIL MARKETING • 8. INSTANT MESSAGE MARKETING

  7. TYPES OF DIGITAL MARKETING Seven different types of digital marketing or online marketing. The two main groups of digital marketing are online and offline Offline marketing involves things like radio, television and phone advertising, Online marketing has seven major categories they are • SEO, • SEM, • SMM, • PPC, • AFFIALIATE MARKETING, • EMAIL MARKETING, • INSTANT MESSAGEMARKETING

  8. COMMON TYPES OF DIGITAL MEDIA • 1.Audio. Audio such as music file or streaming music service • 2.Video. Video that is recorded, stored and transmitted in digital format3

  9. TYPES OF SEO SEO stands for Search engine optimization. It is the process of getting traffic from the free organic, editorial, or natural search results on search engines There three types of SEO On page SEO, Technical SEO, and off page SEO

  10. Types of SEO • SEO ON PAGE; on page optimization refers to all the measures that can be taken directly with in the website In order to improve its position in the search rankings. • Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page .Off page refers to the page ranking factors that occur off your website, like backlinks from another site

  11. 1. Set Up Your Website Structure To RANK landing Pages • 2. Optimize Your Title Tags, Meta Description, Headers and Content • 3. Display Your NAP I n Schema Format On Your Website • 4. Embed a Google Map • 5. Include Clear Calls to Action • 6. Include Reviews and Testimonials

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