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Online campaigning: Pushing the envelope. Presentation by Eric Lee LabourStart – http://www.labourstart.org. Online campaigning: Pushing the envelope. Which new tools work? Which ones don't? 1 Web 2 Email 3 Social networks 4 Microblogging 5 Virtual worlds.
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Online campaigning: Pushing the envelope Presentation by Eric Lee LabourStart – http://www.labourstart.org
Online campaigning: Pushing the envelope Which new tools work? Which ones don't? 1 Web 2 Email 3 Social networks 4 Microblogging 5 Virtual worlds
Online campaigning: Pushing the envelope Web Should be used to host a campaign But not great for publicizing a campaign
Online campaigning: Pushing the envelope Email The only effective way to promote an online campaign The second most effective way is ... How to write an effective campaign email message: brief and to the point
Online campaigning: Pushing the envelope Social networks Which networks do our members use? Varies from union to union, country to country LS survey results – October 2009: Facebook 75.7%; YouTube 37.1%; UnionBook 18.1% Flicker 11.7%; MySpace 5.7% Why UnionBook? Grow your own Facebook: Ning, Elgg
Online campaigning: Pushing the envelope Microblogging Beyond the hype – does it actually work? Retweeting Twitter and cellphones Single status updates: UnionBook → Twitter → Facebook
Online campaigning: Pushing the envelope Virtual worlds UNI and others have made a huge investment in Second Life What the LS survey tells us: 1.6% use it But the question remains open – MMORPGs are massive (e.g., WoW - > 11.5 million) In 10 years, we'll need to be there - but not now
Online campaigning: Pushing the envelope Thank you! Eric Lee – ericlee@labourstart.org LabourStart – http://www.labourstart.org UnionBook – http://www.unionbook.org Twitter – http://twitter.com/labourstart Survey results: http://www.labourstart.org/twittersurvey2009.html