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PUMAs Product level environmental profit & loss account (ep&l) and Incycle collection

Innovation Case Study by Stefan Seidel, Team Head PUMA.Safe Ecology, PUMA. PUMAs Product level environmental profit & loss account (ep&l) and Incycle collection. Mission This is what drives us. We want to be the most desirable and sustainable Sportlifestyle Company.

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PUMAs Product level environmental profit & loss account (ep&l) and Incycle collection

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  1. Innovation Case Study by Stefan Seidel, Team Head PUMA.Safe Ecology, PUMA PUMAs Product level environmental profit & loss account (ep&l) and Incycle collection
  2. MissionThis is what drives us We want to be the most desirable and sustainable Sportlifestyle Company. We are committed to working in ways that contribute to a better world by supporting creativity, sustainability and peace and by staying true to the values of being fair, honest, positive and creative in decisions made and actions taken.
  3. Sustainability scorecardOur goals for 2015
  4. Corporate SustainabilityEnvironmental Profit & Loss Account (E P&L) What would it cost, if nature sent us a bill? As the first company worldwide, PUMA has completed and published an economic valuation of the environmental impacts along its entire value chain. First step to reduce your environmental impact is to know your impact.
  5. E P&LWhich impacts along the value chain are covered? Operations: Offices, shops, business travel, warehouses, logistics Manufacturing: Apparel, shoes and accessories Operations Outsourcing: Embroiderers, printers, outsole producers Tier 1 Tier 2 Processing: Tanneries, chemical companies, oil refiners Tier 3 Raw materials: Cotton farming, cattle ranching, oil drilling Tier 4
  6. PUMA EP&L Results 2011 Impact vs. influence
  7. Group-wide E P&L roll-out by 2016 Across all Kering brands GUCCI · BOTTEGA VENETA · SAINT LAURENT · ALEXANDER McQUEEN BALENCIAGA · BRIONI · STELLA McCARTNEY· SERGIO ROSSI · BOUCHERON GIRARD-PERREGAUX · JEANRICHARD · QEELIN · CHRISTOPHER KANE PUMA · VOLCOM · COBRA · ELECTRIC · TRETORN
  8. Incycle productsFully recyclable or biodegradable product series launched in 2013
  9. Incycle productsCradle to Cradle philosophy
  10. Incycle productsCradle to Cradle philosophy
  11. Incycle products
  12. Incycle products

  13. ARE INCYCLE-PRODUCTS REALLY MORE SUSTAINABLE?

  14. Comparative product E P&L analysisFull impact quantified & broken down on individual products The Product level E P&L extends our unique E P&L analysis to the product level further highlighting the extent of PUMAs impact on ecosystem services and its associated drivers. Comparative analysis of four footwear and apparel products including InCycle collection Analysis highlights PUMAs “more sustainable” products create up to 30% less environmental impact than conventional products
  15. Product view including „end of life“ impactData across full lifecycle DISPOSAL TIER 4 AVAILABLE GERMAN LCA DATA TRUCOST MODEL CONSUMER TIER 3 PRIMARY + SECONDARY DATA PRIMARY DATA OPERATIONS TIER 2 TIER 1
  16. INCYCLE SHOE: 35% GHG SAVINGS
  17. Conventional product vs. InCycle productInCycle: 31% impact reduction -31%
  18. Moving sustainability to the next level
  19. “The business of business is business?” But “Business as usual” is no longer an option!
  20. THANK YOU!
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