910 likes | 1.05k Views
Dynamic Interactive Communication Environment. Bridging the Communications gap. Green Group Approval Presentation . Presenters. Tom Romero Sean Coogan Will Dandridge Mark DeDomenic James Hubany Jeff Wolford. Organizational Chart. Meet Bob. Distant education student
E N D
DynamicInteractive Communication Environment Bridging the Communications gap Green Group Approval Presentation
Presenters • Tom Romero • Sean Coogan • Will Dandridge • Mark DeDomenic • James Hubany • Jeff Wolford Green Group SBIR Approval
OrganizationalChart Green Group SBIR Approval
Meet Bob • Distant education student • CS 390 sec 1A (web) • Needs help with classes • No help available at his campus at the level he needs • Feels isolated Green Group SBIR Approval
Meet Sandra • On-campus student • CS 390 sec 2B (on campus) • Works full-time • Also needs help in class • No help available at her campus at the level she needs • Feels isolated Green Group SBIR Approval
Current Student Interaction Green Group SBIR Approval
ODU Site Director Sharon Martin • “Bob and Sandra’s situations are not unique…” • “Communication is an important issue in distance learning” Green Group SBIR Approval
Presentation Overview • Problem Defined • Problem Characteristics • Solution Defined • Market Identified • SBIR Phases / Budget • Risks and Concerns • Management Plan • Conclusion • References Green Group SBIR Approval
Societal Problem Defined Absence of a comprehensive medium for communication outside of the classroom. Green Group SBIR Approval
Solution Defined Dynamic Interactive Communication Environment (DICE) will create an online educational community. Green Group SBIR Approval
Did you Know? • Overall percent of schools identifying online education as a critical long-term strategy grew from 49% in 2003 to 56% in 2005. (Sloan Consortium’s latest Report) • United States online enrollment increased from 1.98 million in 2003 to 2.35 million in 2004. (Sloan Consortium’s latest Report) Green Group SBIR Approval
U.S. Online Education Enrollment * Sloan survey report Green Group SBIR Approval
ODU Off-Campus Enrollment ODU Factbook Green Group SBIR Approval
Where ODU Students Live Green Group SBIR Approval
Percent of ODU students that Work - Virginia Pilot Online Green Group SBIR Approval
Why D.I.C.E. is Needed? • ODU’s TELETECHNET supports 50 locations (TELETECHNET home page) • Old Dominion University is committed to distance education (ODU Strategic Plan 2005-2009) Green Group SBIR Approval
Why is Communication Vital to Students? • Learning Communities (LC), where coursework is structured in groupings to ensure freshman success - work • On almost all variables related to academic success, Learning Community freshmen out-score Non-Learning Community freshmen. The differences are highly significant -Roxanne Gile, Worth Pickering, Marty Smith Sharpe (2000) Green Group SBIR Approval
Extension of LC • Non freshmen can benefit from Learning Community too • “Collaboration is higher as the student's year in college increases” (Jeff Wolford 2006) • “from lectures to seminars to thesis studies” • “each narrowing scope and requiring more specialized interactions” (Jeff Wolford 2006) Green Group SBIR Approval
Goal Form an online education community Green Group SBIR Approval
Project Objectives • Access enrollment database to automatically form student study groups • Design a stand-alone application that will • Allow an online educational community • Enable students to contact mentors for guidance • Allow students to volunteer to be mentors • Permit communications outside the classroom • Permit online application sharing • Establish a powerful robust environment • Design user friendly GUI Green Group SBIR Approval
Current Student Interaction Green Group SBIR Approval
D.I.C.E.Student Interaction Green Group SBIR Approval
What our Solution Will Do • Give students the option join an online community • Allow students to communicate using • Voice chats • Text chats • Let students exchange files • Permit students to archive chat sessions • Allow students to share applications Green Group SBIR Approval
What our Solution Will Not Do • Consume high bandwidth • Support streaming video • Replace Blackboard • Violate Family Educational Rights and Privacy Act (FERPA) policies Green Group SBIR Approval
Scope Green Group SBIR Approval
Major Function Component Diagram Green Group SBIR Approval
What’s In The Box? Green Group SBIR Approval
DICE Prototype • The D.I.C.E system will be prototyped during phase 1 of the SBIR process. This prototype will be a lab prototype to prove the concept of the system. Green Group SBIR Approval
DICE Prototype (Required) • Laptops • DICE simplified software • Clients GUI • Student enrollment database interface • Internal database • Basic Server • Router • Network connection • Simplified student enrollment database Green Group SBIR Approval
DICE Prototype (Diagram) Green Group SBIR Approval
Home Page GUI Green Group SBIR Approval
University’s Schedule GUI Green Group SBIR Approval
Home Page GUI Green Group SBIR Approval
Mentors GUI Green Group SBIR Approval
Home Page GUI Green Group SBIR Approval
Options GUI Green Group SBIR Approval
Home Page GUI Green Group SBIR Approval
Tutors GUI Green Group SBIR Approval
Home Page GUI Green Group SBIR Approval
My Classes GUI Green Group SBIR Approval
DICE Solution Community Voice Chat Shareable Application Text Chat FTP Archive Green Group SBIR Approval
Pros of Solution • Builds community-mentoring • Multi-platform capability • Facilitation of group projects • Similar products • Uses existing technology Green Group SBIR Approval
Cons of Solution • Propagation delay • Storage of archive information • Cost of implementing the system • Unethical behavior by users Green Group SBIR Approval
Who is our Customer? • Anyone needing pre-built communities • Colleges and Universities • U.S. has 4000+ • Virginia has 99 • Who will be the first? • ODU (TELETECHNET) • Wide variety of classes and students Green Group SBIR Approval
What in it for the Customer? • Migration to educational, technological forefront • Keeping course on online education trend • Increases student retention • Students are less likely to drop out • Aids education • Facilitates study groups • Opens faculty office hours to virtual Green Group SBIR Approval
ROI for the Customer? • If DICE can increase ODU retention by 1% 208*12*181= $451,776 ($108,600 Dist. Ed.) • students * 12 hr * $181 cost per credit hour = $451,776 $45,1776 * 2 semesters = $903,552 ($217,200) • Annual comparison: • 1% retention/recruitment +$903,552 • Cost of DICE -$35,000 • Increase realized by ODU +$868,552 Green Group SBIR Approval
Pre Sales Marketing Strategy • Question current thinking • Why doesn’t DICE exist today? • Examine market opportunities • Where are the needs that DICE fills? • Examine competitive threats • How is DICE better than Instant Messaging Green Group SBIR Approval
Post Sales Marketing Strategy • Best Promotional Medium • Word of Mouth • DICE Promotions • Educational conferences • User conferences • Training of users • Customer feedback forums • “Golden User” reviews Green Group SBIR Approval
Competition Matrix Green Group SBIR Approval
Milestones & Scheduling Phase 0 Green Group SBIR Approval