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FIRM BUILDING The Importance of Management and Money in Architecture

~. FIRM BUILDING The Importance of Management and Money in Architecture. Harold L . Adams FAIA RIBA JIA. “the perfect compromise candidate - part businessman and part artist” Mary McCarthy. P E O P L E. What motivates people? Makes them join? Makes them stay?

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FIRM BUILDING The Importance of Management and Money in Architecture

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  1. ~ FIRM BUILDING The Importance of Management and Money in Architecture Harold L . Adams FAIA RIBA JIA

  2. “the perfect compromise candidate - part businessman and part artist” Mary McCarthy

  3. P E O P L E

  4. What motivates people? Makes them join? Makes them stay? Keeps them interested? Keeps them enthused?

  5. Specialization • Collaboration with Experts • Mentoring from Experts • Recognition as an Expert • Don’t just understand the trends - set them. • Market Domination

  6. Diversity • The Ability to: • Experiment in Early Stages of a Career • Experience New Geographies • Feel Safe During Downturns of Specific Markets

  7. Stability • Protection Through Diversity • Longevity • Profitability

  8. Profitability • Competitive Salaries • Bonus Program • Excellent Benefits • Investment in Technology • Investment in New Markets • Investment in New Offices • Mergers & Acquisitions

  9. Opportunities to Grow • Grow within a Market Sector • Grow New Markets (Entertainment) • Grow New Services (ID8) • Grow New Offices (Chicago)

  10. P R O R G A M S

  11. Intern Development Program • Bridge Between Academia and the “Real World” • Scholarship in Honor of Frank Taliaferro, administered by AIA • RTKL Summer FellowshipTraveling StipendWork for the SummerOpen to Nine Institutions

  12. Kagan Design Fellowship • For Full-Time Employees • In-House Grant for Design-Related Travel • Two Weeks Leave Plus Stipend • Share Experience in Publishable Document

  13. RTKL University • Teachers : • In-House Experts • Outside Speakers • Tracks : • Technical • Management • Marketing • Personal

  14. The Regular Stuff • Medical / Dental / Optical • Life Insurance • Long-term Disability Insurance • 401K Plan • Pension Plan • Tuition Reimbursement • Professional Society Reimbursement

  15. F U T U R E

  16. “Although the architect’s education is primarily focused on design, in practice the architect is variably a designer, business person, market analyst, psychologist, contractor, politician, and arbitrator.” Dana Cuff

  17. Students need exposure to the business side of architecture

  18. Money Smarts When students or young architects ask my advice on their professional development, I tell them the single most important thing they can do is to read Business Publications.

  19. Scientific Literacy The architects’ lack of knowledge in science- particularly in the engineering and environmental area- is forcing us to abdicate to specialists or to design without sufficient thought to the natural forces that shape a project.

  20. Language Deficiency If we can’t express ourselves - if we can’t write meeting notes explaining our design intent, if we can’t make a forceful public presentation- we are losing an opportunity to be viewed as experts. m

  21. Aside from being very marketable commodities, these individuals will have the flexibility and the knowledge to respond to the challenges of working overseas, to changes in economic and social conditions, and to shifts of focus between building types.

  22. We must educate Renaissance men and women who are capable of taking a leadership role in the design and construction industry, as well as in society at large.

  23. If we do that, the architectural profession will once again return to its position of pre-eminence. If we do that, the profession will have leaders,individuals who can go beyond their narrow frame of reference to make real contributions to society at large.

  24. ~

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