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The Annual Dutch Business Inquiry Developing and Testing the electronic form

Learn about developing and testing an electronic form, improving usability, implementation steps, research issues, and conclusions of a tested form with research findings. Explore features, design tips, and the importance of addressing kick-and-rush behavior in online questionnaires. Find out how the e-form compares to paper forms and best practices for creating a user-friendly experience.

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The Annual Dutch Business Inquiry Developing and Testing the electronic form

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  1. The Annual Dutch Business InquiryDeveloping and Testing the electronic form Ger Snijkers Evrim Onat Jo Tonglet Statistics Netherlands Division of Business Statistics CES, 13-15 June 2005, Geneva

  2. Developing the electronic form • In three steps: • 1. Small scale usability test(31-1-’05) • - Small development team • - Prototype of the e-form • 2. Improving the e-form (1-10-’05) • - additional usability tests • 3. Implementation (15-2-’06) CES, 13-15 June 2005, Geneva

  3. 1. Tested e-form 1 Tested form 2 Test waves 3 Research issues 4 Conclusions CES, 13-15 June 2005, Geneva

  4. 2. Test waves 1 Tested form 2 Test waves 3 Research issues 4 Conclusions CES, 13-15 June 2005, Geneva

  5. 3. Research issues 1 Tested form 2 Test waves 3 Research issues 4 Conclusions 1. How does the e-form work in practice? - Completing the questionnaire - Question-and-answer process • What features should be included to make it easy to use? - ‘Computer-assisted’ tools to make it respondent friendly - User wishes 3. How should the e-form be designed in relation to the paper form? - The same or a different design - ‘look-and-feel’ of paper and e-form CES, 13-15 June 2005, Geneva

  6. 3. Research issues1. How does the questionnaire work? 1 Tested form 2 Test waves 3 Research issues 4 Conclusions • Laborious and complex process - Long, complex questionnaire (≥ 25 items) - Complex completion process:  several sessions, several informants  kick-and-rush behaviour - Imagine ... a respondent sitting behind his/her computer ...  Respondent got lost in the questionnaire CES, 13-15 June 2005, Geneva

  7. 3. Research issues2. Features to make it easy to use? 1 Tested form 2 Test waves 3 Research issues 4 Conclusions • What am I supposed to do (next)? - Easy to download and install - Clear instructions and explanations - Easy to send data back • How is the questionnaire built up? - Show how the questionnaire is structured - Help to find the way in the questionnaire - No hidden rules, no unexpected functionalities • Where am I? What did I do so far? - Provide overview of the completion process - Clear navigation, no scrolling - Printing function • Where can I put these data? - Entry-search (google) CES, 13-15 June 2005, Geneva

  8. 3. Research issues3. Design of paper and e-form? 1 Tested form 2 Test waves 3 Research issues 4 Conclusions • The computer is different than paper - The e-form reacts to the respondent - Reading from the screen is different - Navigating and getting an overview works differently - Kick-and-rush behaviour, even stronger than on paper In order to get good data in time … CES, 13-15 June 2005, Geneva

  9. 4. Conclusions 1 Tested form 2 Test waves 3 Research issues 4 Conclusions • Visual design  Clear and logical  Simple, transparent, consistent  No hidden and unexpected functionalities • Support the completion process  other mode, other features, other visual design  Different than paper form, same ‘look-and-feel’ • Tailor to kick-and-rush behaviour  Small sections, small tasks  Short and clear explanations CES, 13-15 June 2005, Geneva

  10. CES, 13-15 June 2005, Geneva

  11. Web questionnaire design is communication design CES, 13-15 June 2005, Geneva

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