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Financial Statement Analysis

Financial Statement Analysis. Acct 592 Summer 2003. Background. Who are we? Name and contact info. Education Professional Certification Brief work history Expectations after graduation. Syllabus. Chapter 1. Overview of Financial Reporting and Financial Statement Analysis.

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Financial Statement Analysis

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  1. Financial Statement Analysis Acct 592 Summer 2003

  2. Background • Who are we? • Name and contact info. • Education • Professional Certification • Brief work history • Expectations after graduation

  3. Syllabus

  4. Chapter 1 Overview of Financial Reporting and Financial Statement Analysis

  5. Overview of Financial Statement Analysis • Identify the economic characteristics of the particular industry • Identify the strategies that a particular firm pursues to gain competitive advantage. • Understand the financial statements of the particular firm and cleanse them of nonrecurring and unusual items. • Assess the profitability and risk of the firm using information in the financial statements. • Value the particular firm.

  6. Identify the Industry Economic Characteristics • Value chain analysis: • Support activities • Firm infrastructure • Human resources • Technology • Purchasing • Primary activities • Inbound logistics: Material receiving and storing • Operations: manufacturing • Outbound logistics: distribution order prodcessing • Marketing and sales: advertising and selling • Service: repair maintenance

  7. Identify the Industry Economic Characteristics – cont. • Porter’s five forces classification • Buyer power – elasticity of demand • Supplier power – elasticity of supply • Rivalry among firms – forms of competition • Threat of new entrants – barriers to entry • Threat of substitutes – elasticity of demand

  8. Identify the Industry Economic Characteristics – cont. • Economic Attributes Framework • Demand • Supply • Manufacturing • Marketing • Financing

  9. First AssignmentDue: Start of Class 2 • One page maximum • One inch margins • 10 point font • Use Strunk and White for guidance on professional writing • Choose a firm for your annual report • Analyze the firm using Porter’s classification • See assignments on web site • Do not plan on a perfect score

  10. Resources • Library web links • Lexis/Nexis • S&P Research Insight • Carver Hall computer labs • SEC website (Edgar) • Corporate website

  11. Software • Author’s software • Self-constructed Excel spreadsheets • Proprietary software • e.g., E-Trade; MSN; YahooFinance

  12. Identify the company strategy: Framework for analysis • Nature of product or service • Degree of integration within the value chain • Degree of geographical diversification • Degree of industry diversification

  13. Financial Statements • Balance Sheet: measuring financial position • Income Statement: measuring operating performance • Accrual versus cash flow accounting • Assessing the quality of earnings • Statement of Cash Flows • Rationale for statement of cash flows • Classification • Statement of Shareholders’ Equity (SRE)

  14. Parties involved in the standard setting process • FASB – set standards • SEC – regulatory process • SEC can override FASB • EITF

  15. Learn the sources of financial information about publicly held firms • Annual report to shareholders • Form 10-K annual report • Form 10-Q quarterly report • Prospectus or registration statement • Form 20-F annual report • Acronyms: BoD, GAAP, GAAS,MD&A

  16. The Annual Report • Promotional Information • Letter to Shareholders’ • MD&A • Financial Statements and Notes • Auditor’s Report • Management Report and Responsibilities • Company Information

  17. Winnebago Industries Financial Statements

  18. Basic Financial Analysis • Common size financial statements • Percentage change financial statements • Financial Statement Ratios • Profitability • Risk (Liquidity and Solvency) • Pro forma financial statements

  19. Valuation Ratios • Price-Earnings Ratio • Market-to-Book Ratio

  20. Chapter 2 Income Flows versus Cash Flows: Key Relationships in Understanding the Dynamics of Business

  21. Net Income and Cash Flows from Operations • Methods of calculation • Direct Method • Indirect Method • Articulation of Balance sheet and Income Statement • Categories = Firm’s activities • Operating, Investing, and Financing

  22. Nike Case • Pages 62&63

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