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CVFD Training – Public Relations

CVFD Training – Public Relations. SFFMA Training Objectives: 17-01.01 – 17-01.02. Talking to Reporters. Key Skill – Only say what you want a reporter to print, there is no “off the record” Preparing to talk to reporters: Plan out key points you want to convey

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CVFD Training – Public Relations

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  1. CVFD Training – Public Relations SFFMA Training Objectives: 17-01.01 – 17-01.02

  2. Talking to Reporters • Key Skill – Only say what you want a reporter to print, there is no “off the record” • Preparing to talk to reporters: • Plan out key points you want to convey • Prepare yourself to say it and shape your responses to include your points • Talking to reporters: • Don’t “chat” with reporters • Keep your conversations focused and professional • Offer to email reporters your quotes, as to get them correct • Attempt to never criticize other departments, state, or federal organizations • Just say, “I wouldn’t really want to comment without knowing more about the situation or events that led them to making that decision.

  3. Talking to reporters • Know how long a quote from you they will use and don’t give them too much material • Newspapers will, at most, quote you for a few sentences • An in-depth interview may do more • Play it safe and only say what you need to say

  4. On scene interviews • Newspapers like to photograph • Always be mindful of the angle and background • Do not allow photographs that would violate HIPPA • Always wear a friendly smile

  5. Public Relations • Remember you are representing the Crosby Fire Department • Your personal agenda should not be expressed only report the facts • Never violate HIPPA when conducting interviews • Be mindful of your surroundings • If you don’t know an answer, DON’T make one up

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