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Growth of Wellness Industry in India

Growth of Wellness Industry in India. Growth of Wellness Industry: 30- 35% Growth of Wellness Service Market & Product Industry.(Khushboo Shah, August29, 2009). The customer preferences being different. (IANS, April 15, 2009) Distinct trends in wellness

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Growth of Wellness Industry in India

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  1. Growth of Wellness Industry in India • Growth of Wellness Industry: 30- 35% • Growth of Wellness Service Market & Product Industry.(Khushboo Shah, August29, 2009)

  2. The customer preferences being different. • (IANS, April 15, 2009) • Distinct trends in wellness • The emergence of resort spas, day spas, salon spas, destination spas, club spas, medical spas etc(Shalini Gupta) • Change in Clientele: People willing to spend. (Vaishali Jain, April 4, 2008)

  3. National Scenario • Wellness Industry not being affected by recession. • Ammatra spa :10% growth from last year. • VLCC :4 more day spas. • Kaya Skin Clinic: 18% clients are men. • The Salon Industry growing by 15-20%

  4. It’s a great PR to treat your customers with something extra apart from regular beauty treatments. • Men frequent visitors • Negative Aspects • Legal Formalities • Huge Investments • Amending Insurance Policies • Age Factor, Late Hours

  5. Data Presentation & Analysis The Average Age group of a customer visiting a spa or a salon is between 25 – 40 yrs however that of a café is between 25 – 30 yrs. Industry Analysis The Average spending in a spa is higher than that of a salon. In case of a café the spending is the lowest.

  6. Percentage Ratio of Women : Men in a day Percentage of women visiting a spa or a salon is higher than men Cosmetic Brands used by salons and spas Loreal and Wella are the cosmetic brands whose products are used maximum by the salons, spa(37%) followed by Riya and Talgo (13%)

  7. Merchandise offered in a salon We can analyze that most of the salon, spas, cafes opted for bath robes(29%) to sell maximum in a salon followed by Pedicure & Manicure Bags(22%),Slippers/Flip Flops(21%), Casual T shirts(7%), Loofahs (7%) Pricing of the merchandise being sold in the salon The merchandise to be sold in a salon should be medium priced as per the graph

  8. As per the graph most of the customers like to visit twice to a salon/spa (27), followed by 20 people visiting the salon just once. 30 people said that the main reason is both quick beauty treatment & relaxation. 19 people said relaxation & 11 people said quick beauty treatment.

  9. 53% of the people said that there average spending in a salon is Rs 3000 & above followed by 18% having it between Rs. 2000 – Rs. 3000 followed by 15% having between Rs. 1000 - Rs. 2000 As from the graph we can analyse that Loreal is used maximum by people followed by Clinique & Lakme respectively

  10. As per the graph, 16 people think that selling Bath Robes is good, 14 have opted for slippers & 10 for casual t shirts. 38 people that the pricing for the merchandise should be medium. 8 people think that the pricing should be high.

  11. Positioning Graphs Few Spa/Hair Treatments &Salon services The concept of leisure experience Traditional Salons Modern Salon (sell concept of Affinity purity) Oberoi Hotel Salon Ambassador Hotel Salon All salon & Spa Services All Salon Services Chandan Sparsh Ammatra Spa Shangri La Spa Traditional Spas Modern Spas (sell concept of purity) The concept of leisure experience Few Spa/ Hair Treatments & Salon services

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