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The Power of Retweeting

The Power of Retweeting. I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I wrote The B2B Social Media Book . amzn.to/b2bsm2. # ReTweeting. I’m a dork. We’ve got a a Problem. 73% of CEOs

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The Power of Retweeting

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  1. The Power of Retweeting

  2. I’m Brian Halligan. Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @KippBodnar

  3. I’m Brian Halligan. Nice to meet you. I wrote The B2B Social Media Book. amzn.to/b2bsm2

  4. #ReTweeting

  5. I’m a dork.

  6. We’ve got a a Problem.

  7. 73%of CEOs • don’t believe marketers drive revenue. 91 FournaiseMarketing Group: bit.ly/peNScq

  8. Your opportunity, to shine.

  9. Leads fix the problem.

  10. How Leads Happen On Twitter 1 Landing Page Form Lead Tweet Blog Post CTA Landing Page ReTweet Bio Link Product Page CTA Landing Page

  11. 3 MUST-HAVES FOR TWITTER MARKETING SUCCESS

  12. Tweeting: Get people to connect with you. 1 • ReTweeting: Get people to share your stuff. 2 • Integration: Twitter as part of your overall marketing plan. 3

  13. 60%of the sales cycle is over – before a buyer talks to your salesperson. 91 CORPORATE EXECUTIVE BOARD: bit.ly/zub2I7

  14. Twitter Account = Company Name

  15. Follow. Friend. Connect. With People.

  16. Twitter.com/Search

  17. Hootsuite.com

  18. Hashtags Explained

  19. “ Prospects don’t care about your products. They want solutions to their problems. ” Tweet This! #ReTweeting @KippBodnar

  20. BITLY, 9/2011 The shelf life of a social media link is 3 hours.

  21. “ Publishing and sharing content on Twitter is the single biggest lever to increase lead generation. ” Tweet This! #ReTweeting @KippBodnar

  22. THE Links to company blog posts 10-4-1 Links to third-party articles Link to a company landing page RULE

  23. Get people to share your stuff.

  24. Closed Millions In Sales From Online Leads ROI – 2800%!

  25. How to Get More Retweets Source: Dan Zarrella

  26. How to Get More Retweets Source: Dan Zarrella

  27. “ Create awesome content and reduce the friction around sharing it. ” Tweet This! #SXB2BSM @KippBodnar

  28. Integrating Twitter.

  29. Twitter Sharing Button

  30. Twitter Follow Button

  31. Embed Tweets

  32. Tweeting: Get people to connect with you. 1 • ReTweeting: Get people to share your stuff. 2 • Integration: Twitter as part of your overall marketing plan. 3

  33. Prove the CEO Wrong

  34. You’re the Star

  35. THANK YOU

  36. I’m Brian Halligan. Nice to meet you. We wrote The B2B Social Media Book. amzn.to/b2bsm2

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