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TKG Analysts Picks & Predictions

TKG Analysts Picks & Predictions. Local Online Media – London ‘08 A Special Kelsey Group Event. February 18, 2008. Picks and Predictions. Multi-channel Selling and Performance Management Rise of Vertical Sellers; Some Sales Effort Saturation Improved Radio Audience Measurement

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TKG Analysts Picks & Predictions

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  1. TKG Analysts Picks & Predictions Local Online Media – London ‘08 A Special Kelsey Group Event February 18, 2008

  2. Picks and Predictions • Multi-channel Selling and Performance Management • Rise of Vertical Sellers; Some Sales Effort Saturation • Improved Radio Audience Measurement • SEO and SEM Platform Ubiquity • Increase in Content to Reduce Clutter • Mobile Attack of the Clones V2 • Audio Ad Sales Force and Cross-Platform Buys • Merchants Gain Voice in Consumer Review Process • Consolidation Continues • Empowered Consumers Assert Themselves • Major Markets Lead the Revolution • Expanding Online-Only Expansion • SMB Fence-Sitters Jump In • More Print Product Diversity • PFP Gains Momentum • IYP Goes From A-Z to A-B 2

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