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Turnover FMCG + Fresh ( mio €)

GfK Belgian FMCG+Fresh Barometer – June 2013. Turnover FMCG + Fresh ( mio €). FMCG & fresh growth can be broken down in its different drivers. Note that the changes are multiplicative and do not add back exactly. Inflation. What is the inflation in Belgium?. x. Price paid.

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Turnover FMCG + Fresh ( mio €)

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  1. GfK Belgian FMCG+Fresh Barometer – June 2013 Turnover FMCG + Fresh (mio €)

  2. FMCG & fresh growth can be broken down in its different drivers Note that the changes are multiplicative and do not add back exactly Inflation What is the inflation in Belgium? x Price paid Do households spend more or less per FMCG or fresh good? Up/down trading Does an average household buy higher or lower priced goods? x Value change What is the total value growth of FMCG & fresh in Belgium? Number of buyers Are there more or less households in Belgium? Volume change Shopping frequency x Do households shop more or less often? Do households buy more or less FMCG & fresh goods? x Volume per buyer Does an average household buy more or less FMCG & fresh goods? Volume per trip VALUE CHANGE = = price paid x volume change = (inflation x up/down trading) x (number of buyers x shopping frequency x volume per trip) Do households buy more or less goods per shopping trip?

  3. How does the FMCG & FRESH market in June 2013 evolve?

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