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Melbourne Bike Share (MBS) Briefing to Melbourne Transport Forum September 2010

Melbourne Bike Share (MBS) Briefing to Melbourne Transport Forum September 2010. What is Bike Sharing?. Bike sharing is a growing field of community-based sustainable transport, where a number of bicycles are made available for shared use amongst individuals who do not own any of the bicycles.

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Melbourne Bike Share (MBS) Briefing to Melbourne Transport Forum September 2010

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  1. Melbourne Bike Share (MBS)Briefing to Melbourne Transport ForumSeptember 2010

  2. What is Bike Sharing? • Bike sharing is a growing field of community-based sustainable transport, where a number of bicycles are made available for shared use amongst individuals who do not own any of the bicycles. • As of December 2009, there were over • 90 programs in approximately 135 cities around the world • an estimated 86,000 bicycles on four continents • another 45 planned in 22 nations in 2010.

  3. Overview of MBS • Launched on 31 May 2010 • Department Of Transport initiative – to complement public transport network, working with City of Melbourne • Melbourne CBD locations • 600 bikes • 50 Bike Stations • Annual subscription $50, monthly and weekly memberships available. A corporate subscription is also available • MBS members have unlimited access – max ride 30 mins • Fee apply for longer hires – strong pricing disincentive to take bikes for more than two hours

  4. Detailed pricing for MBS

  5. MBS – Bikes and stations

  6. Current bike station locations

  7. Target Audience City of Melbourne and neighbouring council precincts Individual Businesses/Organisations Annual & Occasional subscribers Corporate subscribers Rail, Bus &Tram commuters Corporate/Govt organisations Backpacker Hostels Universities/ colleges Students Workers Residents Hotels Hospitals People who don’t ride bikes Tourists/visitors to the city

  8. The first three months… • To date: • We have had 450 members join as annual subscribers • A further 3,500 people have used the system on a casual basis • Just over 10k rides have been taken • The Spring campaign kicks off today: • Targets: Hotels, businesses and individuals • Road show to encourage members to try a bike • ENewsletter to RACV and Bicycle Victoria members

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