10 likes | 175 Views
Boston Consulting Group Product Portfolio Analysis. Growth Share Matrix. Growth Gain Matrix. 20%. 20%. ?. IGR. 10%. IGR. 10%. $. X. 0%. 0%. 10x. 1x. .1x. 0%. 10%. 20%. RMS. BGR. Aspy P. Palia Professor of Marketing University of Hawaii at Manoa.
E N D
Boston Consulting Group Product Portfolio Analysis Growth Share Matrix Growth Gain Matrix 20% 20% ? IGR 10% IGR 10% $ X 0% 0% 10x 1x .1x 0% 10% 20% RMS BGR Aspy P. Palia Professor of Marketing University of Hawaii at Manoa