University of Illinois at Urbana Champaign UIUC Center For Information Systems and Technology Management Michael J. Shaw

1. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign University of Illinois at Urbana Champaign (UIUC)Center For Information Systems and Technology ManagementMichael J. Shaw, Director Research and Learning Center UIUC Critical Research Initiatives (CRI) Sponsorship Electronic Commerce Forum Integration of Technology and Business Strategy Multi-disciplinary Research College of Commerce and Business Administration, National Center for Super Computing Applications (NCSA), Beckman Institute for Advanced Science and Technology, College of Engineering, and Department of Psychology Academic Research and Industrial Partnerships Integration of Educational Objectives, Rigorous Research, and Business Practices

2. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Center For Information Systems and Technology ManagementIndustrial Partnerships Identify Research Problems of Common Interests Match Research Expertise with Research Needs Types of Partnerships Partner Program Specific Sponsored Projects Benefits WIN-WIN Solutions

3. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Web Based Strategies To Fulfill Consumer Needs

4. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Consumer Purchase Needs

5. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Consumer Purchase Needs Knowledge - Having access to specialized information and feedback about the product or service Interaction - Fulfilling the need to communicate with the provider of product or service Networking - Connecting to and interacting with other consumers who have similar needs or experiences Sensory experiences - Using sensory input such as sight and sound to arrive at a purchase decision Ubiquity - Having all that the consumer needs at the time and place of consumer’s convenience, rather that at the provider’s convenience Aggregation - Bringing together a number of related and required services at a single point of contact Customization / Personalization - Tailoring products to consumer’s needs rather than adjusting consumer needs to available product ranges

6. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign The Web As The Consumer Interface Interactivity Realistic experience Global access Targetability Tracking of customers Flexibility Aggregation of services

7. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Product Promotion - Web Advertising

8. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Product Promotion - Virtual Communities Characteristics Collective knowledge Targetable audience Influential opinion leader Increasing returns Marginal cost effect Learning curve effect “Network externalities”

9. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign

10. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Benefits of virtual communities To consumers Identify and interact with consumers of similar interests without constraints of time and space Aggregated experience of the product usage Better informed purchase decisions Reduced search costs for product information Special price, customized offers and better service

11. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Virtual Store-Front Services

12. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Interactive Web Catalog Features Product search - by use, category, price, related products Product visualization - using virtual reality Product customization On-line order placement - links to related services like credit agencies, bank, product stock status, packaging and delivery services Virtual conference - with sales representatives and other consumers

13. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign

14. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign

15. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign

16. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Mass Customization Mass market goods and services uniquely tailored to the needs of the individuals who buy them. Highlights Driven by customer needs Implemented through the Web Uses latest technology Databases - customer and product Computer controlled design, production and packaging Supply chain management Helps build a strong relationship with customer Benefits Cuts inventory Makes very small niche markets viable Retailers become regional distribution centers, cutting costs

17. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Mass Customization - Example Garments Tools 3-D scanning tools Visualization tools Cloth draping algorithm Virtual reality tools Image databases Artificial intelligence interface Internet for integrated design, marketing and retailing

18. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Mass Customization - Benefits Customer’s 3-D image can be saved and used in future Customer can select fabric type, color, texture, pattern and print Customer can fit and visualize selected garment Customer can design garment or use available designs for the fit Customer’s feedback used in general garment design

19. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Mass Customization - Interactive Digitization Image Storage and Retrieval Image Synthesis Interactive Feature Specification Integration with Supply Chain

20. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign Mass Customized Products - Examples

21. Mike Shaw Center for Information Systems and Technology Management University of Illinois at Urbana Champaign