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BusinessDecision

Empower small business at your library www.businessdecision.info. BusinessDecision. Toll free: (888) 606-7600. Small and mid-size businesses remain one of the most underserved of library segments. Children. General adult population. Seniors. Families. Teens/ Young Adults. Literacy.

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BusinessDecision

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  1. Empower small business at your library www.businessdecision.info BusinessDecision Toll free: (888) 606-7600

  2. Small and mid-size businesses remain one of the most underserved of library segments Children General adultpopulation Seniors Families Teens/ Young Adults Literacy Adult career development Foreign language collections Small and mid-size businesses

  3. But local businesses provide… Tremendous value to our communities: Tax base Jobs Economic stability Services Political input And they look to the library, as THE trusted intermediary for reliable information.

  4. What do local business patrons want… • Add more customers • Cross and up sell existing customers • Identify new store locations • Evaluate competitors • Focus direct mail • Target media buys Too name a few… They want to GROW They want to KNOW where the information resources are that can help them do these things.

  5. But libraries have a limited offering… • Investment databases • D&B • Standard & Poor • Mergent • Morningstar • Others • B-2-B databases • D&B • ReferenceUSA • Others • “Just data” databases • StatsUSA • EDD • BLS • Others

  6. And other government resources… Workforce Investment Boards (WIB) City or County Economic Development Small Business Administration (SBA) Small Business Development Council (SBDC) …provide regulatory assistance, tax incentives, loan guarantees, employee sourcing and training, counseling, and encouragement…

  7. But they do NOT provide the consumer market and market segmentation data local businesses need to GROW…

  8. That’s why we developed BusinessDecision… …a subscription database, reporting, and mapping service …that combines extensive consumer household, market segmentation, and demographic data with GIS mapping technology

  9. With BusinessDecision, your library… …will have an instrumental role in the economic vitality, development, and sustainability of your community.

  10. The next time your city manager or county administrative officer asks what you’ve been doing lately for small business, you won’t let her finish the question.

  11. But what’s in it for your business patrons? Tell them you’re going to give them a tool to help them find their next 1,000 customers. And, tell them you’ll be putting them on the same footing as Fortune 4,000 companies – which use the same data, reports, and maps as in BusinessDecision.

  12. …your business patrons will have exactly the information they need to: • Grow their business • Across any range of industries • Regardless of their size • Anywhere in their MSA

  13. Because your business patrons will be getting the data they need so fast they’ll have more time to apply it. • Apply the data • Interpret the results • Develop an action plan • Leverage their own data • Undertake a competitive analysis • Best utilize the media Will that put more pressure on your reference staff? No, because we provide specialized support patrons need to:

  14. What are the key questions you need to have answered? Will it benefit your patrons? Will it add strategic value to your city or county? Is the value it contributes worth the price?

  15. Glendora, CA Contra Costa County Ventura County, CA St. Charles County, MO Burlington County, NJ Greensboro, NC MCLS Pasadena Los Angeles Public Forsyth County, GA Beverly Hills, CA Our customer list is growing…

  16. Private “My Accounts” page Unlimited reports and maps Unlimited simultaneous users Remote access Easy to learn and use Get started fast Add your own data Easy to set up Unlimited tech support Staff web training included 15 month first year subscription Features

  17. Data and hosted solution provided by ESRI Business Information Solutions 30-year history of excellence in market intelligence Features Tapestry segmentation Current year population estimates Running five year forecasts National consumer spending potential index Diversity Index Annual data updates Data

  18. Versions: Pro and Basic The only difference are the reports provided:

  19. Subscription • Annual automatically renewed • Geography limited to the MSA the library is in • List pricing tiered to population by version

  20. Cost recovery • Additional maps and reports can be purchased by the end-user with a credit card independently of the library • We can return a portion of that to your library as a cost recovery fee

  21. Informing local business We help you inform your constituents with: • A model press release • Customize flyer

  22. Is BusinessDecision right for your library? What are the key questions you need to have answered? Will it benefit your patrons? YES. Will it add strategic value to your city or county? YES. Is the value it contributes worth the price? YES. Its time to subscribe.

  23. For more information… Marc Futterman, president/ceo Toll free: (888) 606-7600 maf@civictechnologies.com www.businessdecision.info

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