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Ch 4: Attitudes & Behavior

Ch 4: Attitudes & Behavior. Part 3: Feb. 14, 2014. Cog Dissonance – how behavior might change our attitude Festinger’s experiment? Result? What was the role of insufficient justification? $20 condition - $1 condition - . Self-Perception Theory. Alternate to Cog Dissonance theory

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Ch 4: Attitudes & Behavior

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  1. Ch 4: Attitudes & Behavior Part 3: Feb. 14, 2014

  2. Cog Dissonance – how behavior might change our attitude • Festinger’s experiment? • Result? • What was the role of insufficient justification? • $20 condition - • $1 condition -

  3. Self-Perception Theory • Alternate to Cog Dissonance theory • S-P Theory: When difficult to interpret attitudes/weak attitude  look at our behavior • Facial Feedback (as example): • Original studies (smiling / frowning) – • How does this work?

  4. S-P theory (cont.): • Embodied Cognition (as example): • Experiment examples – • How does the effect work?

  5. Overjustification & Motivation • S-P can influence motivation • What is the overjustification effect? • Intrinsic motivation attribution: • Extrinsic motivation attribution:

  6. Ex) Lepper’s research on kids’ motivation • Time spent playing w/markers • Results? • Difference in measures? • Best approach to using rewards for motivation?

  7. Comparing Theories • Cog Diss: what is the main explanation? • S-P Theory: what is the main explanation? • What does each best explain?

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