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Planning your app

Planning your app. Sarah Weller. Marketing Manager at Mubaloo Responsible for all PR and marketing activities for Mubaloo Responsible for marketing clients’ apps Connect LinkedIn/Saraheweller Follow me @SarahEWeller. What do users expect? Key considerations for your app App case studies

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Planning your app

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  1. Planning your app

  2. Sarah Weller • Marketing Manager at Mubaloo • Responsible for all PR and marketing activities for Mubaloo • Responsible for marketing clients’ apps • Connect LinkedIn/Saraheweller • Follow me @SarahEWeller

  3. What do users expect? Key considerations for your app App case studies So, what makes a good app?

  4. Development is only part of the story… In such a crowded marketplace, what’s going to be special about your app?

  5. What does the user expect?

  6. Key considerations for planning your app! USP Simplicity is king! Interactivity Real time data! Research your ideas! Social pass on Accessibility Monetisation Loyalty Stickability Know your target audience Length of time per visit

  7. Usability gone wrong

  8. Case studies

  9. Bristol Zoo - Wow! Gorillas

  10. Manchester Museum

  11. UNITE student accommodation

  12. Keep it simple! Know your users!! Add value! What’s your USP? Learn from user behaviour

  13. Any Questions?

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