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Ten ways to make sure your nonprofit’s Web site is worth the investment

Ten ways to make sure your nonprofit’s Web site is worth the investment. Ragan Communications teleseminar June 22, 2006. Agenda. About your instructor 10 tips — find out how to: Draw users to your site Keep users on your site Appeal to a broad audience

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Ten ways to make sure your nonprofit’s Web site is worth the investment

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  1. Ten ways to make sure your nonprofit’s Web site is worth the investment Ragan Communications teleseminar June 22, 2006

  2. Agenda • About your instructor • 10 tips — find out how to: • Draw users to your site • Keep users on your site • Appeal to a broad audience • Determine what content connects w/users • Engage users so they come back • Q & A Ten ways to make sure your Web site is worth the investment June 22, 2005

  3. Your instructor: Kirsten Lambert • Almost 20 years of marcom experience • Roles in corporations and NFPs • Writer/editor of Nonprofit Communicators Update • Working on Web sites since 1996 • Web content/strategy has included YPPA, SAVE International, AOA, ICOE Ten ways to make sure your Web site is worth the investment June 22, 2005

  4. Tip #1: Get to know me! Find out who your users are: • Age, sex • Occupation • Geographic location • Lifestyle Ten ways to make sure your Web site is worth the investment June 22, 2005

  5. Tip #1: Get to know me! (cont.) • This does not have to cost money • Look in your member database, run reports • Scan e-mails • Note phone callers • Look at mail • Audit meetings Ten ways to make sure your Web site is worth the investment June 22, 2005

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