Lancome - French Luxury Cosmetics Brand

2. 品牌档次 ：奢侈品牌 品牌历史 ：77年 发 源  地 ：  法国 进入中国 ：1935年 创 始  人 ：阿芒·珀蒂让(Armand Petitjean) 拥 有  者 ：欧莱雅集团 销售区域 ：国际市场 营品类 ：女士香水 等 兰蔻  LANCOME

3. LANCOME is a famous French cosmetics brand, possess very high prestige in experienced industry. The product of LANCOME includes skin care article, perfume and cosmetics .living with the accompany of LANCOME can bring you fine and grace. With the beautiful history progressed in more than 70 years , LANCOME represent delicately and grace. The qualities of LANCOME has uncommon magic power and always keep nobility. introtuction

4. The Lancome birth is in France in 1935, created by Armand .It is a global well-known high level cosmetics brand, the Lancome sets foot in skin care, make-up, and perfume...etc. several product realms and mainly face to level of education, level of income higher, the age is at the 25~40-year-old and mature female. 兰蔻诞生于1935年的法国，是由Armand Petitjean（阿曼达·珀蒂让）创办的品牌。作为全球知名的高端化妆品品牌，兰蔻涉足护肤、彩妆、香水等多个产品领域，主要面向教育程度、收入水平较高，年龄在25～40岁的成熟女性。 Markets in china

5. Rénergie Gift Sets 兰蔻skin care Bright Expert Bienfait

6. make up face FoundationPrimerPowder makeup remover

7. EYE

8. LIPS

9. TOOLS AND MORE

10. promotion strategy

11. NOTHING MOVES ME MORE THAN BEAUTY BY LANCÔMEFor Lancôme, beauty goes far beyond appearances. Beauty is an emotion reflected on the surface of the skin. An awakening of the senses, a harmonious connection between the mind, body and soul.A stylish combination of elegance, charm and daring. Soft colors, refinement, simplicity. The French call it "art de vivre", the art of living well, and Lancôme takes great pleasure in bringing it to the world. But beauty must constantly reinvent itself. Lancôme is continuously pushing back the confines of science, technology and innovation to create original, harmonious textures, fragrances and colors.Seventy five years of experience on three continents and the support of the world's most innovative research facilities have given Lancôme an unparalleled knowledge of the skin, its mechanisms and its specific needs. Long years of experience and unique expertise allow the brand to develop high-technology products that combine performance, pleasure, safety and creativity.

12. internal Strengthweak external Opportunity threat SWOT分析

13. strength • 1, the average year of Chinese cosmetics market amplification hold is between 13%-15%, while there are 50% rate of growths in the make-up market. • 2, large numbers of young people acquired economies independence, their consumption consciousness are more vanguard and brave, run before consumption that this is the make-up market to develop rapidly foundation; • 3, the make-up market booming depend on the conscious that make up is to respect other people

14. weak • Chinese consumers notion to only stay around at shallow level ,such as lipstick, rouge...etc., they have little recognition to the cosmetics and do not know some make up skills.

15. opportunity • 1, cosmetics in china develop very quickly, and the potential consumer have almost 300million. • 2, some hot star serves as the spokesperson of some brand, these spokespersons own lots of fans, and their behavior also leads a great deal of consumer, particularly the young consumer . • 3, more and more young people are likely to try some make up.

16. Threat 1,The brand in make-up market is vigorous and have intensely complete; 2, there also have some people like cheap things.

17. Some famous star in lancome advertisments

18. thank you for watching!