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Responsibility activities in Poland promoting pregnancy RDM 2011-2013

Responsibility activities in Poland promoting pregnancy RDM 2011-2013. 2011- introducing the pregnancy RDM on POSM, Print & Internet. In May 2011 KP introduced RDM with pregnacy message on KP brand’s promotion materials: POSM ( fridges , beer mats etc.)

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Responsibility activities in Poland promoting pregnancy RDM 2011-2013

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  1. Responsibility activities in Polandpromoting pregnancy RDM2011-2013

  2. 2011- introducing the pregnancy RDM on POSM, Print & Internet In May 2011 KP introduced RDM with pregnacymessageon KP brand’spromotionmaterials: • POSM (fridges, beermats etc.) • Print(eg. pressads, posters etc.) • Internet (banners, Facebookprofiles, YouTubefilms etc.)

  3. 2011- 2013 online activities with Polish NGO- Fastryga • In August 2011 KP started cooperationwith Fastryga - Polish NGO dealing with FASproblems to inform pregnantwomen about the consequences of drinking alcohol during pregnancy. • Facebookapplicationhasbeencreated (fundraisingactivititycombined with educationalaspects)- over18000 internetusers. • Educational film for YouTube with expert’sopinions http://www.youtube.com/watch?v=EqRSNB-29pk&list=SP24B36F24BB164811&index=3 • Cooperation with internet portal for mothers emaluszki.pl

  4. 2011- 2013 off line activities with Fastryga Further development in cooperation with experts a range of promotional materials (posters, leaflets) distributed to over 50 gynaecological surgeries and birthing classes. • Printing educational leaflets for the International FAS Day in September 2011 organized by Fastryga.

  5. 2012 – Participation in the Congres of Polish Gynecologists • Organizing educational stand with experts from Fastryga. • Distribution of materials (leaflets, posters). • Establishing contacts with gynecological surgeries Over 1000 doctors participated in the Congres.

  6. Establishing contacts with over 3000 gynaecological surgeries and birthing classes In cooperation with two independent companiesspecialized in reachingpregnantwomen in December 2012 KP distributedwallcalendars to over 3000 gynaecological surgeries and birthing classes.

  7. Internet activities • On www.abcalkoholu.pl there is an subpage with possibility to order promotion materials, which are sent directly to doctors,midviwes, gynaecological surgeries and birthing classes.

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