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social media and seo: the role of data

social media and seo: the role of data. Thomas Prince. online recruitment. research. analytics. strategy. search engine marketing. social media. training and conferences. data. data. data. why applied data?. 51% employers not effectively measuring recruitment activity.

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social media and seo: the role of data

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  1. social media and seo: the role of data Thomas Prince

  2. online recruitment research analytics strategy search engine marketing social media training and conferences

  3. data. data. data.

  4. why applied data? 51% employers not effectively measuring recruitment activity Enhance Media / The FIRM, 2011

  5. why applied data? which channels are working? how can I save money? am I getting the best candidates? why are candidates rejecting us? why are competitors outperforming us?

  6. three key types of data

  7. two examples social media search engines search engines

  8. Twitter #which_hash_tag? #dmsfgds #khkjh’#mghkjdfhds click here please sirte

  9. Twitter call to action goo.gl/4FuDD

  10. Goo.gl free social media metrics → goo.gl/4uDD yoursite.com/accountant-jobs/ref12345

  11. two examples social media search engines

  12. seo which keyword?

  13. seo which keyword? “media job” or“media jobs” “media jobs” or “media jobs bristol”

  14. seo compelling messages

  15. understand your data… unique user number ? 1. server logs - 21,079 2. cookies - 17,403 3. IP tracking - 8,229

  16. data + insight = value

  17. our challenges in 2012 which channels are working? how can I save money? am I getting the best candidates? why are candidates rejecting us? why are competitors outperforming us?

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