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Tech Classroom

Tech Classroom. STOP! The NEW Best Features in Web Communications and Social Media that You Need to Be Utilizing...YESTERDAY!. Your Communication Foundation.

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Tech Classroom

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  1. Tech Classroom STOP! The NEW Best Features in Web Communications and Social Media that You Need to Be Utilizing...YESTERDAY!

  2. Your Communication Foundation Design isn’t about eye-candy. It’s about problem-solving. If your Web “design” isn’t solving quantifiable issues, then it isn’t design: it’s “decoration.” -I Want To Be A Web Designer When I Grow Up • By Michael Aleo smashingmagazine.com

  3. Why you should become friends with a 5 year old What does Web 2.0 look like? From getting information- to sharing and interacting with the internet What does Web 3.0...4.0...5.0 look like? The internet. My way.

  4. Common Web Myths • It’s okay if my website is out of date • My story can’t be told in an email • We don’t need to be on social media • We are not afraid of change, we just don’t want it • We don’t need technology for our organization to grow Case Study: St. John of the Cross stjohnofthecross.org

  5. Defining Success What would you wear to a professional interview? • Undergarments: Your Foundation; Your Blueprint • Shoes and Socks: The Applications to Keep You Moving • Pants: Branding and Design • Blouse or Collared Shirt: Layout of Pages, Made to Fit You and Adapt • Hair/Face: Content and Messaging • Accessories: Extensions of Your Brand (Social Media)

  6. #1 ProblemIgnoring the obvious audience Young donors are open to making small donations more frequently: • 52 % said they would be interested in making monthly gifts to an organization. • 70 % said they would be willing to raise money for an organization they cared about • 64 %said they had raised money in a fundraising walk or race • 84 % saying they want to give through a Web site http://philanthropy.com/article/Young-Donors-Turned-Off-By/140435/ Today, people under 25 make up 43 percent of the world’s population – in some countries, that number is as high as 70 percent. (http://socialmediatoday.com/donaldbulmer/1252111/mpowering-change-generation)

  7. Other Barriers to Success Management • Updating • When was the last time you... • Three out of four donors born from 1979 to 1994—a generation often referred to as “millennials”—said they were turned off when a nonprofit’s Web site had not been updated recently.* • Say “No” to cookies! • Would Starbucks do it? *Millenial Impact Report, 2013

  8. Barriers to Success Management • Insourcing vs. Outsourcing • Organizational growth on fixed budget • 5.0 Mentality • “What’s Next” • Resource Allocation • Time • Money • Invest in the web or “it” won’t invest in you

  9. Barriers to Success • “Advertising” • Getting the message known is easier than getting people to come- tracking message to action • Do not “poster-blind” the user • People prefer interacting with individuals more than brands • Advertising does NOT equal engagement • http://www.idealware.org/blog/engaging-youth-nonprofits

  10. Take a look at your websites: Engagement Why and How Ex. Resource Library- Dominicans Messaging Audience POV Ex. Demographic Menu Bar- Boiler Catholics Brand familiarity and legitimacy STAY on Website...All the Time Ex. Online Giving- SJC Inspiration YouTube number 2 search engine Ex. Holy Family Academy http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/)

  11. Where are we?Audit Questions • What’s the need or problem the organization addresses? • What are they doing about it? • How effective are they? Results? Stories? • Do they need my help? Why? • What will they do with my money/time/effort? http://www.themillennialimpact.com/usertesting-donationpage

  12. Website Development for Religious Organizations • Keep your donation pages on your website • Explain your history visually and artistically! • How have you impacted your world- “Show Me” Tools • How to engage all age demographics- Homepage Layout • Answer: Where do you want to go in the future? What is your success story?

  13. Email Integration • Can’t have a website be successful without email and can’t have email marketing be successful without a website • Opportunity to drive to website via e-blast page layout • Easy access to sign-up- testing user experience • Segmentation Examples and Integration • http://www.themillennialimpact.com/usertesting-emailtextheavy • http://www.themillennialimpact.com/usertesting-mobileemail

  14. Email Marketing for Religious Organizations • STOP heavy messaging • Don’t forget to inspire; human face • Remain sensitive to the call to act • Segment, segment, segment....segment • Test users interest and layouts- analytics! Don’t Be Afraid of an Email Campaign!

  15. Email Success Stories • Increase traffic • Share Links; Social Media; Forward to Friend • Engage supporters • Share Their Story; Survey; Poll Questions; Pictures • Retain volunteers • Spotlights; Awards; Impact Stories; Current Needs

  16. Social Media Integration • Streamline the updating process • Case Study: http://viatorians.com/ • Enhance YOUR brand, not theirs • Case Study: http://boilercatholics.org/ • Questions vs. Notifications • http://www.themillennialimpact.com/usertesting-facebookconversation

  17. Social Media Management Tools • Social Media Monthly Audit • Where is your audience • Define realistic expectations • Short-term vs. Long-term goals • BufferApp, Hootsuite, TweetDeck, SproutSocial, Crowdbooster, Bitly • http://socialmediatoday.com/ • Remember, important but NOT replacement

  18. My Web:The next generation of engagement • “The Facebook Tragedy” • “When I was younger, my mom had a Facebook.” (http://mashable.com/2013/08/11/teens-facebook/) • “Facebook makes us sad.” http://abcnews.go.com/ABC_Univision/quitting-facebook/story?id=18668978&singlePage=true • “On Facebook, we are no longer just users, we are data.” • http://abcnews.go.com/ABC_Univision/quitting-facebook/story?id=18668978&singlePage=true • Facebook is like a toilet, everyone has one. • http://www.youtube.com/watch?v=UGEmBCf5FSI

  19. Another Platform?Not Really... • Why Go Internal: • People are looking for community • Communication channels among staff are complicated • Privacy and exclusivity • Easily adaptable and convenient • How Different: • Not everyone is invited • You control the content- No Ads! • More targeted segmentation/analysis • Easily integrated into other web communications

  20. Best just to demonstrate... DBD staging site: • Members • Groups • Posts • Public or Private • Send or Accept Invites • Library of Resources • Library of Media

  21. Internal Social Media Network • Engage Supporters • Retain Volunteers • Increase Web Traffic • Communication with Staff • Streamline the Work

  22. What will your organization look like in 2020? • Story of the First Catholic PR Team... • http://www.youtube.com/watch?v=gxo2rGr7Yfg

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