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INTERPRETING FINANCIAL RESULTS. INTERPRETING FINANCIAL RESULTS. Learning Objectives Outline the main elements and components of a set of financial statements Explain the difference between gross profit, net profit and cash on hand Explain reasons for increases/decreases in expenses
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INTERPRETING FINANCIAL RESULTS Learning Objectives • Outline the main elements and components of a set of financial statements • Explain the difference between gross profit, net profit and cash on hand • Explain reasons for increases/decreases in expenses • Identify ways to reduce shrinkage
INTERPRETING FINANCIAL RESULTS Learning Objectives • Understand the difference between technical and fundamental analysis • Apply profitability, liquidity and investment ratios • Assess the efficiency and profitability of a business using these tools
Statement of Comprehensive Income • The following comprehensive income items have a direct or indirect effect on profitability: • Sales • Cost of sales • Gross profit • Expenses • Interest • Income tax • The primary aim of any business is to maximise profits
Statement of Comprehensive Income Sales – selling price
Effect of the reduced Selling Price Conclusion: The clearance sale was not profitable for any of the businesses. Both Business B and C made a loss during the clearance sale week, while Business A made a lower than usual net profit.
Maximising Profits How do you increase Sales? • Increasing demand for the product • Ensure you have the best product • Ensure your products keep up with the trends that prevail in the market • Try to set new trends and fashions with new products • Advertising your products • Offer discounts to increase sales • Maintain sales returns to a minimum
Maximising Profits If a business chooses to offer discounts to increase demand: UNIT SALES LOSS IN PROFITS
Maximising Profits Cost of sales • The net purchase cost of goods that have been sold during a period Sales – Cost of sales = Gross Profit PROFITS COST OF SALES SALES
Maximising Profits Reduce COST OF SALES • Reduce Production costs • Reduce Purchase costs • Negotiate discounts / improved payment terms • Reduce stock loss from damage or theft • Decrease transport and storage costs • Buy in bulk to get a better purchase price • Buy from different suppliers
Maximising Profits Reduce COST OF SALES • Negotiate with another Supplier
Maximising Profits Reduce COST OF SALES • Negotiate with another Supplier
Statement of Comprehensive Income Question 2.2