1 / 6

What is Public Relations?

What is Public Relations?. And who needs it?. Definitions of Public Relations. Public Relations is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication.

ranee
Download Presentation

What is Public Relations?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Public Relations? And who needs it?

  2. Definitions of Public Relations • Public Relations is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication. • Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.

  3. Public Relations is the management of communication between an organization and its publics. • Public Relations is a form of communication primarily directed toward gaining public understanding and acceptance. Public Relations usually deals with issues rather than products or services and is used to build goodwill with public and employees.

  4. Who Needs Public Relations? • Businesses • Non-profit Organizations • Educational Institutions • Government Organizations • Sports Teams and Leagues • Entertainers • Celebrities

  5. Skills/Knowledge Needed for Public Relations • Writing/Journalism • Organization • Marketing/Sales/Business • Research • Communication

  6. Public Relations Is: • A little bit advertising • A little bit marketing • A little bit journalism • A little bit event coordination A little bit of everything

More Related