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Team Pear’s iPad

Team Pear’s iPad. Apple is one of the leading technology firms providing information and media onto a single device Product Offering: Apple iPad Market Position: A premium price for a high quality tablet pc for all ages. Our Strategic Approach. Defining Winning:

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Team Pear’s iPad

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  1. Team Pear’s iPad Apple is one of the leading technology firms providing information and media onto a single device Product Offering: Apple iPad Market Position: A premium price for a high quality tablet pc for all ages

  2. Our Strategic Approach • Defining Winning: • 51% of the E-book market by the end of the year • Our Strategy: • One of our main focuses is to expand on the capabilities of the current operating system for the iPad • Introduce a new OS that allows for multi-tasking • Increase and maintain sales by expanding into different markets

  3. Opportunities and Risks Assessment • Opportunities • Brand Recognition • Value curve categories • Customer Support • Risks • Easily substitutable (Computers, TV, Newspapers) • Inimitable • Slim Barriers of Entry into the E-Reader Market • Resources • Capital for expansion and R&D • New Operating System slated for release • Reputation of a innovative company

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