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the roadmap

the roadmap. charting the future course of my-kart. agenda & objectives. sell the vision identify the issues plan actions agree roadmap assign roles. talent discovery and development is core. myKART is like an oil and gas company but dealing with racing talent.

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the roadmap

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  1. the roadmap charting the future course of my-kart

  2. project proposal agenda & objectives • sell the vision • identify the issues • plan actions • agree roadmap • assign roles

  3. project proposal talent discovery and development is core... • myKART is like an oil and gas company but dealing with racing talent manage, promote and market the talent select & refine the talent explore far & wide to discover the talented amateur talent

  4. project proposal ...searching for diamonds in the rough... • search far & wide • skills development: • driving • technical • strategy • communication • public relations • sports psychology • aspiration to go all the way • formula racing • touring cars myKART is about discovering, developing and delivering racing talent by popularising grassroots motor-sports

  5. project proposal ...thus, we must create the infra & supply • affordable amateur series • progression paths • development programmes • sponsorship opportunities always focus on building the grassroots

  6. project proposal target markets • * myKART must continue to focus on the fun karter to lead to the career karter the fun karter is our base

  7. project proposal providing end to end motor-sports activities • there is a wide range of activities and businesses to support the myKART objectives of discovering, developing and delivering racing talent driver development talentmanagement amateur activities sponsorship& rewards ancillaries • supplies • technical support • manufacture & assembly • event management • team management professionalservices KART series merchandisingprize money driveracademy TV & mediacoverage* * inclusive national & regional events

  8. project proposal the foundation of Malaysian motor-sports

  9. project proposal my-KART S.W.O.T. analysis

  10. end thank you for your attention

  11. 1st my-KART Foundation Conference Summary of meeting discussion

  12. project proposal key issues to be addressed • entity & management structure • club vs. enterprise • politics & governance • existing players (KKS / KKW) • personalities • AAM / Nathan • KBS • circuit operators • suppliers • corporations / sponsors • patronage • personalities & support • identity & branding • what is myKART for the layman project summary report

  13. project proposal entity & management structure • entity objectives: • discover & develop talent • organise events • seek sponsorship • to profit • decision needed: whether to form club or enterprise? • action: • to understand AAM requirements • help needed: • Fazz to discuss with experienced people in the field: • Steward: Ron Lim (veteran racer) • Brian F: Faizul (m/sports commission) • Yusnee: Adien / Tg Djan (proton motorsports)

  14. project proposal politics & governance • action needed: • meeting with experienced racers / karters / organisers • understand the politics

  15. project proposal my-KART patronage • action: • to identify best option for myKART patronage • to make appointments to meet with these potential patrons • to be done once myKART proposal and plans documented

  16. project proposal brand & identity • need to clear define the myKART brand & identity and what it stands for: • unique proposition: discovering, developing and delivering racing talent • values: • safety-first • professionalism • diverse • innovative • driver led • respect • passionate • methodology: popularise grassroots motor-sports and managing the talent • action needed: communication strategy, coaching from PR experts (Naliza)

  17. project proposal high level roadmap / timelines on-going activities: • amateur events & recruitment • stakeholder management • develop informal links, MOUs & alliances with personalities

  18. project proposal foundation member roles

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