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MGT 465 tutors MGT 465 Entire Course MGT 465 Week 1 DQ 1 • MGT 465 Week 1 DQ 1 • MGT 465 Week 1 DQ 2 • MGT 465 Week 1 DQ 3 • MGT 465 Week 2 Team Assignment Business Plan Practice • MGT 465 Week 2 Individual Assignment Article Review 2 • Briefly describe an entrepreneur. How does an entrepreneur recognize opportunity to start his or her own business? Provide an example.
MGT 465 tutors MGT 465 Week 1 DQ 2 MGT 465 Week 1 DQ 3 • Describe the six factors of a competitive advantage. Should customers be a focus of the company becoming successful? If so, why? • What factors are involved when determining how entrepreneurs define their unit of sale? Why should the entrepreneur not reveal the costs of their product or service to customers?
MGT 465 tutors MGT 465 Week 2 DQ 1 MGT 465 Week 2 DQ 2 • Why is market segmentation important when locating your target customers? To what market segments do you as a consumer belong? What strategies are used to appeal to your segment? • Explain the effectiveness of using break-even analysis in your marketing plan. Brainstorm within your Learning Team and determine the advantages and disadvantages of the following strategies: value pricing, key stoning, cost-plus, penetration strategy, skimming strategy for a small business. Each student should post their thoughts on pricing theory after the team discussion.
MGT 465 tutors MGT 465 Week 2 DQ 3 MGT 465 Week 2 Individual Assignment Article Review 2 • Explain why positioning your product or service is important. Describe at least five principles of selling that you plan to use in your business. • Locate and cite a University Library article related to exploring marketing and customer service. • Prepare a 350- to 700-word summary with a focus on determining the target market and positioning of your product or service.
MGT 465 tutors MGT 465 Week 2 Team Assignment Business Plan Practice MGT 465 Week 3 DQ 1 • Complete the following sections highlighted in Ch. 5 of Entrepreneurship: Starting and Operating a Small Business. • • Marketing Step 1: Consumer Analysis • • Marketing Step 2: Market Analysis • • Marketing Step 3: The Marketing Mix • What are the three rules for cash management? Why is it important to complete a monthly cash flow statement?
MGT 465 tutors MGT 465 Week 3 DQ 2 MGT 465 Week 3 DQ 3 • Determine the variable costs taken into account when starting up a small business. What are some potential sources for the initial funding of start-up ventures? • What three things must be measured to obtain the ROI for a small business? Why do investors normally refer to ROI as wealth versus actual cash?
MGT 465 tutors MGT 465 Week 3 Learning Team Instructions Case Study MGT 465 Week 4 DQ 1 • Each learning team will have a case study posted into their Learning Team Forum for discussion. After a substantive discussion, post a 300-600 word Summary of the case into the Main Forum Thread to share with your peers. • What rationale will you use to choose sole proprietor, partnership, corporation, non-profit corporation, or a limited liability company as a legal structure for your business venture?
MGT 465 tutors MGT 465 Week 4 DQ 2 MGT 465 Week 4 DQ 3 • List and describe leaders within your organization that you admire. What characteristics do they possess that enable them to have success in their industry? How can you apply these attributes to your business? • What are the elements of intellectual property? How do rules regarding intellectual property affect the small business owner?
MGT 465 tutors MGT 465 Week 4 Individual Assignment Article Review 3 MGT 465 Week 4 Learning Team Instructions Branding Strategies • Prepare a 350- to 700-word summary that should focus on the rationale used in determining the legal structure for a business. Be prepared to discuss in class. • Refer to the sample annotated bibliography—located in the Center for Writing Excellence—as a model for how to post your summary. • Each member of the Learning Team will individually research information regarding a branded product and post a 300 word summary on their selected brand into the Team Forum and Learning Team Assignment Tab to be used as examples of the 4 topics in the Branding paper due in Week 5.
MGT 465 tutors MGT 465 Week 4 Team Assignment Business Plan Practice (Part 4) MGT 465 Week 5 Individual Assignment Business Plan Practice • Complete the following sections from Ch. 11 of Entrepreneurship: Starting and Operating a Small Business: • • Legal Structure • • Manufacturing • • Buying Wholesale • • Production-Distribution Chain • • Does this business plan do justice to my dreams and goals of owning a business? • • If I saw this business plan presented by someone else, would I be interested and eager to participate and invest in the project?
MGT 465 tutors MGT 465 Week 5 Learning Team Assignment Benefits of Developing a Brand • Compile an analysis of branding and discuss how each company has capitalized on its own brand. Emphasize the following points: • • Benefits of developing a brand • • Benefits of line extensions • • Consequences of diversification • • Benefits from licensing
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