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Keynote

Keynote. SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014. Every third Netbiscuits customer generates 50% of its traffic from mobile devices in 2014.

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Keynote

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  1. Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014
  2. Every third Netbiscuits customer generates 50% of its traffic from mobile devices in 2014.
  3. We help companies improve the performance of their websites on mobile – increasing engagement and conversions
  4. Marketing analytics to help you: Profile mobile visitor personas Identify causes of abandonment rates Deliver more personalized web content Increase conversions from the mobile channel Enrich desktop analytics with mobile user behavior Enhances responsive web design to: Identify and segment mobile traffic Optimize web testing  Adapt site features and technology Improve speed and page load times Extend reach to every device Netbiscuits Mobile Analytics Netbiscuits Device Detection Use Netbiscuits mobile analytics and device detection for creating engaging web experiences
  5. Our Customers
  6. Netbiscuits history RWD (RESS and Adaptive) WAP (WML) Proprietary ML (XML) HTML5 (+ CSS3) Netbiscuits creates 1stWAP sites Netbiscuits launches 1stVideo Transcoding Engine Netbiscuits launches Device Detection Netbiscuits launches Mobile Analytics Netbiscuits launches first Cloud (SaaS) Platform for Mobile Websites Netbiscuits implements 1stMobile Device Profiling Database Netbiscuits is the 1st mobile web platform to support HTML5 In April 2014 Netbiscuits introduces free Mobile Analytics and Device Detection
  7. The importance of Cloud/SaaS in Enterprise IT 1 From Gartner executive programs, January 2013, quoted in http://architects.dzone.com/articles/gartner-bi-and-analytics-122
  8. Netbiscuits “idol” Founded 1999 and now 4 Billion in Revenue from SaaS software products!
  9. Core reasons why Netbiscuits moved to SaaS model Steady growth on recurring license revenue stream Faster customer acquisition and global roll-out More efficient sales and marketing State-of-the-art user experience Centralized development,support and maintenance Faster reaction to market, demand and customers
  10. Netbiscuits Cloud Platform
  11. SaaS (Web-based Software Applications: Sitebuilder, Dashboard, Analytics) Netbiscuits Cloud Platform structure PaaS (APIs and Services: Device Detection, Connectors ) IaaS (OutsourcedtoexternalvendorRackspace)
  12. Netbiscuits Cloud Platform Business Model No credit card needed When signed upin the first three months of launch 40% Off
  13. Netbiscuits Cloud Platform - Revenue Since launch 40% year over year growth.
  14. Netbiscuits Cloud Platform - Scalability Processes 3 Billion requests per month globally, reacts “elastic” to high peak load traffic.
  15. Netbiscuits Cloud Platform - Customer satisfaction Platform availability constantly higher than 99,7 %, higher customer satisfaction since launch
  16. Netbiscuits Cloud Platform – Sales & Marketing efficiency With SaaS your website becomes your primary selling tool.
  17. Netbiscuits Cloud Platform – Speed to market Netbiscuits serves 200 Enterprise customers in 80 countries and has >20.000 Freemium users
  18. Challenges of SaaS Upon launch in 2007 no true Cloud technology existed Global redundancy drives cost Customer data protection and security Operate in closed/controlled markets such as China
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