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Learn Digital Marketing | RMS Hub Partner TISS-SVE

Digital Marketing is publicizing a business channel through web. RMS is leading Digital Marketing Courses provides advanced training in SEO,SMO,PPC,E-mail Marketing and more. For more details visit www.rmsschool.com Or You Can Call-9988056377, 0172-4069475

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Learn Digital Marketing | RMS Hub Partner TISS-SVE

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  1. SEO, SMM, SEM, PPC & MUCHMORE AT A PRICE WITCH IS AS GOOD ASFREE Tata Institute of SocialSciences

  2. INTRODUCTION TATA Institute of Social Sciences(TISS), is an 80 Years Government Recognized Deemed University from the house of TATAs and amongsttheTop20B-SchoolsofIndia.ItisalsoworkingwithNCDConSkillDevelopmentMission. TISSwithitsuniquemodelof‘EarnWhileYouLearn’providesopportunityforstudentstoenhancetheirskillsandgetmuchneeded industry exposure via On Job Training (OJT). We at TISS believe that Real Knowledge is a combined function of Theoretical & PracticalSkills.

  3. Course Brief ThecoursestartswithanoverviewofDigitalMarketing.AtRMSyoudon’tjustlearnDigitalMarketing,butyoupracticallydoit.Youget exposure in advanced modules like SEO,PPC Campaigns, Google Analytics, E-mail Marketing, Online Advertising & Mobile Marketing. YouarealsotrainedinSocialMediaMarketingcomprisingofFacebook,Twitter,LinkedIn,Instagram,GooglePlus,YouTube&soon. YoualsolearnVideo&Viralmarketing.Intoday’scompetitiveworldtheseplayaveryimportantroleinLeadGeneration.Younotonly generateleadsbutlearnhowtoconvertthemintosales. Our faculty of well educated, trained & experienced Digital Marketers teach you tips on making money from tools like Blogging, Adsense,AffiliateMarketing&soon. On successful completion of this course, you are a Trained Professional Digital Marketer. You get Certificate from Tata Institute Of SocialSciences(TISS).YouarealsohelpedbyourPlacementCellinfindinganappropriatejobinsomegoodcorporate.

  4. CourseModules

  5. Module1 OverviewOfDigitalMarketing • What is Marketing & What is Digital Marketing. • How Digital Marketing is better than TraditionalMarketing. • Understanding the complete Digital Marketing Process.

  6. Module2 OverviewOf E-mailMarketing

  7. E-mailMarketing • What it is & how it works. • Challenges in Bulk Mailing & how to overcomethese. • What is opt-in E-mailmarketing. • Ways to avoid landing in spamfolder. • Importance of catchy subject lines. • What are auto responders & how to setthem.

  8. Module3 PPCCampaign

  9. Pay PerClick • Overview of GoogleAdwords. • Understanding AdwordAlgorithm. • Creating SearchCampaigns. • Different Types of Bids & advanced BiddingStrategies. • Understanding Key words. • TrackingConversion/performance. • Optimizing SearchCampaigns.

  10. Module4 • E-mailMarketing • IntroductionofGoogleAnalytics&howit works. • UnderstandingGoogleAccount&howto • setit. • UnderstandingCookieTracking&types ofitusedbyGoogleAnalytics. • UnderstandingGoals&Conversions • andhowtosetthem. • UnderstandingBounce&Bouncerates andhowtominimizethem. • BenefitsofintegratingAnalytics& • Adwords. • MonitoringTrafficBehavior&Traffic Sources.

  11. Module5

  12. Social MediaMarketing § What is SocialMedia. § How SMM is different than TraditionalMarketing. § Facebook Marketing: What it is & how to use it mosteffectively. § LinkedIn Marketing: What it is & how to use it mosteffectively. § Twitter Marketing: What it is & how to use it mosteffectively. § Video Marketing: What it is & how to use it mosteffectively. § Google Plus: What it is & how to use it most effectively. Instagram: What it is & how to use it most effectively. E-mailMarketing • WhatisSocialMedia. • HowSMMisdifferentthan TraditionalMarketing. • FacebookMarketing:Whatitis& • howtouseitmosteffectively. • LinkedInMarketing:Whatitis& howtouseitmosteffectively. • TwitterMarketing:Whatitis&how • touseitmosteffectively. • VideoMarketing:Whatitis&how touseitmosteffectively. • GooglePlus:Whatitis&howto • useitmosteffectively. • Instagram:Whatitis&howtouse it mosteffectively.

  13. Module6

  14. Search EngineOptimization • WhatareSearchEngines&how theywork. • What isSEO. • WhatareKeywords,their different types and understanding theirmix. • Onpageoptimization&Off • PageOptimization. • WhatislocalSEO. • Top SEOtools. • How to select appropriate keywordsforyourbusiness& theiranalysis. • HowtocreateSEOstrategyfor • asite. • WhatisGooglePanda,Google Penguin&GoogleEMDupdate & how to save your site from these.

  15. Module7 LeadGeneration

  16. LeadGeneration • Understanding LeadGeneration. • UnderstandingLandingPage&howitisdifferentfromwebsite. • DifferenttypesofLandingPages. • WhatisA/Btesting&howtodoit. • SelectinglandingPagesafterA/Btesting. • ConvertingLeadsintosales&UnderstandingLeadFunnel.

  17. Module8

  18. OnlineDisplay Advertising • What is online advertising & it’s differenttypes. • Types ofDisplay • Advertisements. • Tracking &Measuring • Online Advertisement’sROI. • Different Online AdvertisementPlatforms. • Tools to createBanner • Advertisements & how to use them.

  19. Module9

  20. MobileMarketing

  21. MobileMarketing • FundamentalsofMobileMarketing. • AdvertisingonMobile:Apps&Web. • Mobile marketingMix. • MobileMarketing&SocialMedia.

  22. Module10

  23. ContentMarketing • WhatisContentMarketing& itsObjectives • Differenttypesofcontents • withexamples. • Keywordresearchfor contentideas. • Optimizing contentfor • SearchEngines. • -AuthorityBlog&stepsto developit. • WaystomonetizeBlogs. • -What are Magnetic Headlines&howtowrite them.

  24. CourseCertification Certification will be from Tata Institute Of Social Sciences(TISS).

  25. CourseDuration 120 Hours Fees 18000/- . This includes charges for Course Material, Examination Fee & Certification Fee

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