CPIM Certification Marketing

1. CPIM Certification Marketing An Approach to Promoting Your Club’s Education Opportunities Steven Rudnicki, CPIM, CSCP Mid Carolina Chapter Advancing Productivity, Innovation, and Competitive Success

2. CPIM Certification Marketing The questions a chapter is faced with: What am I offering? Who is my customer and what do I offer? Advancing Productivity, Innovation, and Competitive Success

3. CPIM Certification Marketing Wanted: educated work force for the U.S. No one is sure how to fix an American education system that churns out workers who are unprepared for the U.S. labor market. But there is a near unanimous consensus that the business community needs to take a leadership role if the U.S. wants to maintain its competitive edge in the global economy. “The ability to succeed in the 21st century is all about the race for human talent. That challenge will get harder and harder and harder if we don’t fix the education problem,” Thomas J. Donohue, president and chief executive officer of the U.S. Chamber of Commerce, said in a speech in September to the Education and Workforce Summit of the Institute for a Competitive Workforce in Washington. http://www.financialweek.com/apps/pbcs.dll/article?AID=/20071228/REG/547429361/1036 Advancing Productivity, Innovation, and Competitive Success

4. CPIM Certification Marketing Or put into simple terms for each of our companies: We don’t know what we don’t know… Advancing Productivity, Innovation, and Competitive Success

5. CPIM Certification Marketing The questions a chapter is faced with: What am I offering? Advancing Productivity, Innovation, and Competitive Success

6. CPIM Certification Marketing The questions a chapter is faced with: What am I offering? A company specific solution to the education need Exposure to learn “what we don’t know” Advancing Productivity, Innovation, and Competitive Success

7. CPIM Certification Marketing The questions a chapter is faced with: What am I offering? A company specific solution to the education need Exposure to learn “what we don’t know” Who is my customer and what do I offer? Advancing Productivity, Innovation, and Competitive Success

8. CPIM Certification Marketing The questions a chapter is faced with: What am I offering? A company specific solution to the education need Exposure to learn “what we don’t know” Who is my customer and what do I offer? All local manufacturing and service companies A recognized education and certification program Advancing Productivity, Innovation, and Competitive Success

9. CPIM Certification Marketing The questions a chapter is faced with by the prospective “customer”. What is APICS? What is CPIM? WIIFM? or my company? Why should I buy “your” service? Advancing Productivity, Innovation, and Competitive Success

10. CPIM Certification Marketing Thus, the points to be made: APICS – The Mission CPIM – The Education How a company benefits from educated employees A proven track record of success Advancing Productivity, Innovation, and Competitive Success

11. CPIM Certification Marketing APICS – Its’ mission • APICS builds knowledge and skills in operations management professionals to enhance and validate abilities and accelerate careers. We help our members and their organizations successfully compete and build a stronger global economy Advancing Productivity, Innovation, and Competitive Success

12. CPIM Certification Marketing CPIM – The education • Since 1973, the CPIM program has educated more than 75,000 manufacturing professionals on essential terminology, concepts, and strategies related to demand management, procurement and supplier planning, material requirements planning, capacity requirements planning, sales and operations planning, master scheduling, performance measurements, supplier relationships, quality control, and continuous improvement. • Benefits of CPIM • Increase your functional knowledge of production and inventory management. • Improve efficiency across the processes of your organization's supply chain. • Streamline operations through accurate forecasting. • Predict outcomes more accurately. • Maximize customer satisfaction by delivering products and services Just-in-Time. • Increase profitability by optimizing your organization's inventory investment. • Enhance your credibility among peers, employers, and customers. Advancing Productivity, Innovation, and Competitive Success

13. CPIM Certification Marketing How my company and I benefit from education In the New Economy, which puts a premium on speed and flexibility, an educated workforce is critical to increasing productivity and fostering innovation. In fact, knowledge-based jobs (those requiring post-secondary, vocational, or higher education) grew from around 27 percent of total employment in the United States in 1983 to 31 percent in 1993, and are expected to grow to 33 percent in 2006. For individuals, educational attainment equals opportunity. Since the 1970s, those with a college degree have seen their wages go up, while those with only a high school degree or less have seen their wages fall. http://www.neweconomyindex.org/states/1999/part1_page3.html Advancing Productivity, Innovation, and Competitive Success

14. CPIM Certification Marketing The method – Create a reputation of professionalism and excellence in education. Website PDMs Email Blasts Partnership with local college / University Brochures A proven track record of success Advancing Productivity, Innovation, and Competitive Success

15. WWW.MIDCAROLINA-APICS.ORG Advancing Productivity, Innovation, and Competitive Success

16. CPIM Certification Marketing MICA offers: Monthly Professional Development Dinner Meetings (PDM) Access to APICS sponsored training through University of South Carolina - Moore School of Business Employment Information Advancing Productivity, Innovation, and Competitive Success

17. Frequent Updates to Web Site • Our goal is to keep the site fresh with new information • Monthly PDM meeting offerings • On line registration for meetings • Links to Local, Regional, International APICS meetings • Links to APICS education offered locally at USC • Updated each semester • Special events • Updated As needed • Employment Offerings • We post jobs for free Advancing Productivity, Innovation, and Competitive Success

18. PDM PROGRAMS • MICA’s goal has been to reach beyond the traditional materials world. • Our diversified board realizes that we must go into other areas of interest to attract new members and grow in the community. • Our PDM’s reflect our “Out of the Box” philosophy. Some examples are: Advancing Productivity, Innovation, and Competitive Success

19. Past PDM Events • Temporary Workforce in Today’s Economy • Automated Guided Vehicles – Material Flow on a Wire • Green Roundtable – How to become a green company • What Do Product Costs Really Tell Us? – A Financial Perspective • Common Inventory Mistakes • Bringing inventory control to development – Yates Racing Engines • Plant Tours to expose our members to different manufacturing and planning methods and technologies Advancing Productivity, Innovation, and Competitive Success

20. Email Advertisements for PDMs • PDM meetings are sent via email message formatted in HTML • HTML register button in email directs recipient to web site to register on line for meeting. Advancing Productivity, Innovation, and Competitive Success

21. Partners in EducationUSC – Darla Moore School of Business • Student liaison position on MICA Board • CPIM coursework provided to students by MICA • Student rates for attendance at monthly PDM • CPIM certification in lieu of final exam accepted at DMSB. • Faculty representation at PDMs and guest speaker during term. Advancing Productivity, Innovation, and Competitive Success

22. Educational PartnersUniversity of South Carolina • Partnership in CPIM classes – they provide: • Location (MICA leases the space) • Advertisement in the Community • Administrative Assistance MICA Provides: • Books • Instructor • APICS Branding • Profit/Loss • Paypal for payment Advancing Productivity, Innovation, and Competitive Success

23. Brochure for Education Advancing Productivity, Innovation, and Competitive Success

24. Class Statistics CPIM • Offer entire CPIM twice per year • Offer weekend classes, typically one module per weekend, one weekend per month • We average 10-14 students per year for 2 years • 30-40% do not take the test • 10% take the module test after each class, most wait until after the 3rd module • Our research shows 94% of those who take the certification tests pass averaging over 300 points. Advancing Productivity, Innovation, and Competitive Success

25. Bottom Line What Have You Done For Me Lately? We are in an ongoing process to perform and “sell” the educational opportunities the Chapter can offer. We need to continually find new clients. We have • Professional Education • Network of experience to tap into • An understanding that continual improvement is necessary to succeed. Advancing Productivity, Innovation, and Competitive Success