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INTRODUCTION

INTRODUCTION. The following presentation is based on the content of th3 4 Area PR and Image Forums held in District 1190 in September and October 2001. The names of the guest speakers have been deleted from the comments summarised in 4 slides that show a “non-Rotarian’s View”.

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INTRODUCTION

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  1. INTRODUCTION The following presentation is based on the content of th3 4 Area PR and Image Forums held in District 1190 in September and October 2001. The names of the guest speakers have been deleted from the comments summarised in 4 slides that show a “non-Rotarian’s View”. The presentation may be adapted by Clubs for their own PR and Image discussions. A L PARRINI Asst PRO (Cumbria)

  2. DISTRICT 1190PUBLIC RELATIONS AND ROTARY IMAGE FORUMS2001

  3. Public Relationsandthe Rotary Image

  4. DISTRICT PR GOAL Club representation at an Area Seminar

  5. DISTRICT PR GOAL Follow up with a Club meeting to discuss PR and Image

  6. Public Relations Why so important?

  7. WHAT ARE WE TRYING TO ACHIEVE? • Generate support for Rotary aims. • Help to recruit new members. • Help to attract funding of projects. • Increase public awareness /involvement. • Build up goodwill towards Rotary. • Foster prestige amongst members. • Diffuse any public misunderstanding. • Ensure the long-term future of Rotary.

  8. ARE WE MOTIVATED?

  9. What image do we portray?

  10. Impressions of others

  11. Christmas Sleighs for good causes Fund Raisers Honour to be a member. Business People Worldwide Organisation Symbol (Rotary Cog) part of larger things Busy, Committed People All men. Not as secretive as the Masons. Having Trouble getting support.

  12. Mystical/Tribal Gathering Exclusive Club for the well-heeled Conservative Place for Old Round Tablers Society has changed Less Caring Society Too much levelling down

  13. Chains of Office Grey Suits Elderly Men Only Clubs Traditional Company Directors Always Eating Giving Money Away

  14. A Club for middle-aged men. • Raises money for good causes. • There’s a spin-off group for ladies • called Inner Wheel. • Held in high-esteem by those who • receive the money. • The Dinner Jacket and Dickie Bow • of the fund-raising world - • as opposed to the Lions who are the • bucket and beer festival fundraisers. • Only “posh” businessmen can join the Club, • by invite only. • I think it’s a charity with Clubs all over Britain.

  15. HOW CAN WE CHANGE THIS?DO WE WANT TO?

  16. THE ROTARY IMAGE WHAT HAPPENED TO SERVICE ABOVE SELF ?

  17. THE ROTARY IMAGE More emphasis on SERVICE? Always DOING things? Appealing to Younger Element? Mixed Company? Less Secrecy? Enjoyable? Modern, Progressive Organisation? Attracts new members?

  18. WE CAN DO IT – YES WE CAN! WITH ACKNOWLEDGEMENTS TO BOB THE BUILDER

  19. RESOURCES

  20. RESOURCES Rotary International Website RIBI Website and the NEW CD District 1190 Website Books, Manuals and Leaflets THE DISTRICT PR GUIDE The Club PRO

  21. Rotary International Website www rotary.org (Effective Public Relations for Clubs and Districts) Register to Receive “PR Tips”

  22. RIBI Website • www.rotary-ribi.org • SEARCH on Public Relations • leads to a list of publications, • and other material available • from ROSS

  23. DISTRICT 1190 Website www.rotarydistrict1190.com Contains the District 1190 Public Relations Guide

  24. THE NEW ROTARY CD

  25. THE CLUB P-R-O Motivated. Well informed. Well equipped with resources. Good contacts. Pro-active.

  26. PRESS RELEASES Keep them short. One subject. Think pictorially. Know your media. Include a quote. Include a contact.

  27. SUMMARY Importance of PR. What image do we portray? Is that image attractive? Are we motivated? Resources. Press Releases.

  28. Questions and Discussion ?

  29. THE DECISION IS YOURS

  30. ENJOY YOUR ROTARY

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