Maximizing Blood Collections at Religious Organizations Thursday, May 14, 2009 Christine Foran

1. Maximizing Blood Collections at Religious Organizations Thursday, May 14, 2009 Christine Foran Corporate & Community Relations Manager, Hudson Valley Region of NYBC Susan Lingenfelter Business Development Manager, Long Island Region of NYBC

3. GET EDUCATEDa.k.a. Find a Need, Fill a Need How well do you know your religious accounts? Do your homework prior to a planning meeting! Learn about the organization – check out websites & reference guides!

4. Three Year History

5. RL = Religious Leader: i.e. Rabbi, Pastor, Mufti RO = Religious Organization: i.e. Synagogue, Church, Mosque, Temple

6. Planning Meeting • OBTAIN NEW INFORMATION OR UPDATE OLD • Key People: Secretary, RL, School Principal, President of Temple or Parish Council • Councils, Committees, Prayer groups, Youth Groups • Opportunity to present to a group • Total population • Population that attends services • # and times of services • Services in other languages • Best form of communication – email isn’t loved by all! • Events held during the year • THOU SHALT TAKE THIS INFO AND UPDATE HEMASPHERE!!

7. Planning Meeting (cont’d) • OBTAIN INFORMATION TO HELP SET GOALS • Is there a school attached? • Long term Account? Are your results going up or down? • How does this fit with the population of the RO? • Provide a past history to your accounts. • Beware of floating holidays! (e.g. Passover, Easter, Ramadan) • Don’t forget day of drive needs • Set up / breakdown issues • Creative staffing

8. Account Name: ____________________Account #: ________________ Population: _______________ Address: _________________________________ ______________________________________ Website: ____________________________________________________ Account Leader Name: _______________________________ Address: _____________________________ Telephone: _______________Fax: ________ E-mail: _______________________________ Cell Phone: _____________________________ Additional Contact Info: ______________________________________________________________ Chairperson Name: ________________________________ Address: _____________________________ Telephone: _______________Fax: ________ E-mail: _______________________________ Cell Phone: _____________________________ Additional Contact Info: ____________________________________________________________ Additional Contacts: Name: __________________________________ Address: _____________________________ Telephone: _______________Fax: ________ E-mail: _________________________________ Cell Phone: _____________________________ Additional Contact Info: ____________________________________________________________ Account Information & Planning Sheet

9. Recruitment 101 • 1. Notice in Bulletin/Newsletter • How many weekends? • Deadline for printed announcements? • Do you have a copy on file? • What does it say? • Personal story of a Parish member? • Do you state the goal? • Do you ask for volunteers? • What do you need Volunteers to do? 10% 8% 35% 47%

10. Sample Flyers/Inserts

11. Recruitment 101 • 2. Appeals and Sign-up • Who does the appeal? • Do you provide a sample script? • What is said? • Multiple services? Appeal should be made at all. • Are there pledge cards in pews? • Where is the sign-up? • Who sits at the table? • Could you involve the youth groups or religious education classes? • Over how many weekends is the drive promoted?

12. Recruitment 101 • 3. Calling Past Donors • Who calls past donors? • What is the script? • Does the RO have a membership list? • Can a committee call them? Calling works for recruitment and reminders! Call no-shows day of drive too!

13. Recruitment 102 • Events are already important to RO • Social or Recognition Events • Mitzvah Day • Choir, Basketball, Youth group • Summer Carnival, etc. • Some are recruitment opportunities. • Some are drive opportunities.

14. Recruitment 102 • 2. School / Religious Education • Flyer home with kids • Confirmation Class / Bar/Bat Mitzvah Class support • Weekday school events: Parent Teacher Night Concerts / Play Health Fair • Little Doctors Program® Increased Frequency Increased Penetration – New Donors Present to 4-8th grades Utilize kids to do appeal/sign-up/thank yous Older kids to make appeal A different population may support the school vs. RO

15. Thank you, Thank you very much • Once the drive is done • Call the CP to say “Thank you!” • Report results • Discuss future dates • Give verbiage for a thank you to donors • Ask for this to be read from the altar and printed in the bulletin • Ask for any drive feedback and then… • THOU SHALT TAKE THIS INFO AND UPDATE HEMASPHERE!!

16. Recruitment 103 Just because they said no once…

17. Recruitment 103 • Operational Options & Considerations • Saturday / Sunday drives • Weekday drives • Make-up or multiple weekend drives

18. Recruitment 103 • Did you know? • No writing! Beginning on Friday night following Shabbat (sundown) through Havdalah services (sundown Saturday). – Orthodox & Conservative Jews • No caffeine allowed in their buildings. - LDS • Men & Women need to be separated during donation. This is a possible staffing concern too. – Muslims & Orthodox Jews • Some groups must have a kosher canteen. • (Staff might not be allowed to bring in food either)

19. Recruitment 103 • Identify 5 ROs in your territory that could dramatically increase based upon their size.  • _______________________________________ • _______________________________________ • _______________________________________ • _______________________________________ • _______________________________________ • Identify 5 ROs in your territory that are new potential, inactive or run just once year that are potential for new business or increased frequency. • _______________________________________ • _______________________________________ • _______________________________________ • _______________________________________ • _______________________________________

20. Volunteer Leadership Campaign Nearly 20 years of Religious Leaders 2008-9 NYBC Religious Co-Chairs: Edward Cardinal Egan, Archdiocese of New York Rabbi Joseph Potasnik, Congregation Mount Sinai, Brooklyn Reverend Calvin O. Butts, III, Abyssinian Baptist Church

21. Getting started

22. Find out what’s going on Celebration of 77 Years ofEcumenical Ministry in Queens