A Strategic Framework for Customer Relationship Management Adrian Payne Pennie Frow

Oct 16, 2012

390 likes | 1.07k Views

??. ????CRM?????,?????CRM???,?????????,??????????CRM???,?????????????????????,????CRM??????????CRM????????????????????CRM???????. . ????????????????????CRM??????,????????????CRM???:??CRM???????CRM??????????????????????????,??????????????CRM??????????????CRM????????????????. . ?

Share Presentation

Embed Code

Link

rasha

Download Presentation

A Strategic Framework for Customer Relationship Management Adrian Payne Pennie Frow

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Customer Relationship Management

Customer Relationship Management. Key Concepts. Organize the company around customer segments. Encourage and track customer interaction with the company. Foster customer-satisfying behaviors. Link all processes of the company from its customers through its suppliers.

1.66k views • 30 slides

Customer Relationship Management

Customer Relationship Management. BA325 Susan Anderson GenX Team Darrell Grenz Sarah Villanueva Jason Lee Thang Tran. Customer Relationship Management. What will it take to keep your customers?. What’s Really CRM.

836 views • 29 slides

Customer Relationship Management

Learning Objectives. Define customer relationship management and discuss the objectives of CRMDescribe operational CRM and its major componentsDescribe analytical CRM. Defining Customer Relationship Management. Customer relationship management (CRM) is an organizational strategy that is customer-f

753 views • 12 slides

Customer Relationship Management

CRM is

545 views • 8 slides

Customer Relationship Management

Customer Relationship Management. Helps understand:. How can companies deliver customer value, satisfaction, and loyalty? What is the lifetime value of a customer, and why is it important to marketers? How can companies cultivate strong customer relationships?

362 views • 9 slides

Customer Relationship Management

Customer Relationship Management. I NTRO DUCTION. Customer relationship management – involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization’s profitability

547 views • 14 slides

Customer Relationship Management

Customer Relationship Management. Improve Your Client Relationship Management, Opportunity Management and Pipeline Management. Jeff Antaya and Plante & Moran. 12 th largest accounting firm in the US based out of Southfield, MI 1,600 professional consultants

797 views • 19 slides

A Framework for Customer Relationship Management (CRM)

A Framework for Customer Relationship Management (CRM). Russell S. Winer. Katrina Goba Yanick Rossier Dorothea Maag Artemis Truffer. University of Bern Faculty of Business and Social Sciences Institute of Marketing and Management (IMU) Management Department. 1.

606 views • 6 slides

CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT. Learning Outcomes. Understand the customer relationship management (CRM) Define CRM Explore CRM. Introduction.

803 views • 33 slides

Customer Relationship Management

1. Lecture. Customer Relationship Management. Explosion of CRM in Marketing & IT. Academicians “Darling” Global CRM Market - $42.8 billion. Enablers for Growth of CRM. Emergence of Service Economy Emergence of Market Economy Global Orientation of Businesses

560 views • 23 slides

Customer Relationship Management

Customer Relationship Management. CRM in Modern Health Care Delivery Group Presentation – IS 6800 Renee’ Ross Hung Winn M.D., J.D. Agenda. Definition of CRM Importance of CRM to General Managers Statistics Industry leaders Success stories Case Study – MU Healthcare System

1.42k views • 88 slides

Customer Relationship Management

Customer Relationship Management. CHAPTER 11. Retailing Strategy. Questions. What is customer relationship management? Why do retailers want to treat customers differently? What is customer lifetime value? How do retailers determine who their best customers are?

1.19k views • 37 slides

Customer Relationship Management

Customer Relationship Management. CRM- Practical Applications. Southern Institute Conference May 23, 2013; 10:15 – 11:45 a.m. CRM - Definition.

447 views • 25 slides

Customer Relationship Management

Customer Relationship Management. CRM- How to Make it An Organizational Priority. Southern Institute Conference May 23, 2013; 1:30 – 3 p.m. CRM - Definition.

581 views • 28 slides

A Framework for Customer Relationship Management by Russell S. Winer

A Framework for Customer Relationship Management by Russell S. Winer. Presented by Team JJEMS John Follett Article Synopsis Matt Baker The Business Case for CRM Judi DeBord How to Implement CRM Eric Nill Infrastructure and Examples.

1.16k views • 13 slides

Customer Relationship Management

Customer Relationship Management. Dr Sherif Kamel The American University in Cairo. Outline. Overview Why CRM? CRM basics Defining CRM Managing the customer life cycle 5 key drivers of the customer value 4 stages of a customer relationship Interactivity v individualization

715 views • 31 slides

Customer relationship management

http://www.microlabs.com.sg/solutions/customer-relationship-management/ Customer relationship management software helps you to manage all the team work like Finance management, warehouse management, Accounting or CRM Solutions.

301 views • 5 slides

Customer Relationship Management

Global Customer Relationship Management Market, By Organization Size (Small and Mid-size organization and Large Organization), By Deployment Model (On-premises and Cloud), By Verticals (Banking, Financial Services, and Insurance, Retail and Wholesale, Healthcare and Life Sciences, Telecommunication and IT, Energy and Utilities, Media and Entertainment, Transportation and Logistics, Hospitality, Manufacturing, and Others), and by Geography - Global Industry Insights, Trends, Outlook, Opportunity Analysis, 2018-2026

101 views • 4 slides

Customer Relationship Management

Customer Relationship Management. IST 421 Spring 2004 Lecture 10. Customer Relationship Management. CRM allows companies to: gather customer data swiftly, identify the most valuable customers over time, and increase customer loyalty by providing customized products and services.

293 views • 12 slides

More Related