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Assessment Tools and Techniques. ILEAD U Second In-Person Session Tuesday, June 15, 2010 Donna Schaal , Tom Dorst , Tom Peters. Plan for this Breakout. Surveys and Online Polls Face to Face Usage Stats: Websites, Videos, Podcasts, etc.
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Assessment Tools and Techniques ILEAD U Second In-Person Session Tuesday, June 15, 2010 Donna Schaal, Tom Dorst, Tom Peters
Plan for this Breakout Surveys and Online Polls Face to Face Usage Stats: Websites, Videos, Podcasts, etc. Drawing Inferences and Action Steps from your assessment activities
Assessment Surveys & Online Polls
Surveys Many FREE online surveys available Many offer more features for a fee Use them to analyze your project’s impact Here are a few examples: Surveymonkey.com Zoomerang.com Createsurvey.com
SurveyMonkey Demonstration or Hands On
Online Polls Many FREE online polls available Many offer embeddable code for your website Use them to analyze your project’s impact Here are a few examples: polldaddy.com polprofs.com snappoll.com
PollDaddy.com Demonstration or Hands On
Assessment Face to Face
Interview Types Informal – conversational Guided - general information Standard – open ended format Fixed response poll
Types of Questions Demographic Behavioral Values/opinions (“I think…”) Emotional (“I feel/believe…”) Factual Sensory
Tips Get the interviewee to respond as quickly as possible. You can explain later. Keep informal interviews short. 2-3 questions. Keep going if the interviewee is receptive. You’re not looking for statistical significance. Ask questions that will help you understand, expand or modify your project. Remain neutral. Criticism may sting a little, but is rarely fatal.
Usage Stats Website Videos Podcasts
Website Usage Analysis Quick and Dirty Stats from your Web Hosting Company Google Analytics