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No easy task: the making of a Responsible Tourism Policy and Campaign in Cape Town, South Africa. 4th International Conference on Responsible Tourism in Destinations Muscat, Oman 10 -12 October 2010. Heidi Keyser-van der Watt International Centre for Responsible Tourism – South Africa.
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No easy task:the making of a Responsible Tourism Policy and Campaign in Cape Town, South Africa 4th International Conference on Responsible Tourism in Destinations Muscat, Oman 10 -12 October 2010 Heidi Keyser-van der Watt International Centre for Responsible Tourism – South Africa
PROCESS [Packaging & marketing] Industry & consumer awareness and information Multitude of stakeholders with different capacities Approval at highest political level [components –frame & beading – different artists] [Quality assurance] Diverse stakeholder priorities City of Cape Town (Tourism Department) co-ordination and leadership [multi coloured beads] Alignment with international, national, regional and local policies Reflects locality’s specific priorities [Team supervisor] [Colour combination – SA Flag – unique to the place] [International frame design]
Signing of Responsible Tourism Charter October 2009
[individual beading designs] [continuous design innovation] Different stakeholders will have different solutions Responsible Tourism is a process of continuous improvement [collective caring] Some stakeholders may need ‘nudging’ along Vision has to be backed by unwavering commitment [Sunglass Hut & Streetwires management] LESSONS Harnessing collective energy creates amazing results Destination manager is the “master crafter” [Streetwires management] [different skills of various artists] Collective decisions = everyone’s accountable Recognise and work with stakeholder capacity Good designs are not created overnight [teamwork to produce item] [various frame designs tested before final selection ] [different material qualities of beads and wire]
