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Explore the economic boom of the 1920s, known as the Roaring Twenties, and its impact on American society. Discover the factors that fueled the boom, including the Dawes Plan, cheap energy sources, and new strategies in business management. Learn about the rise of consumerism, suburban construction, and the emergence of new industries such as radio and movies. Witness the social changes brought about by increased wealth and the changing perception of wealth as a virtue.
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Topic 6 The Economy During the 1920s
After the period of readjustment following World War I and the Recession of 1921-1922, the economy during the rest of the decade boomed so much that people began to refer to the 1920s as the “Roaring Twenties.” 1920s boom in per capita income, on left side (note: 1958 dollars, not 1920 dollars)
The Gross Domestic Product (GDP) exploded (chart shows constant 1999 dollars)
Manufacturing boom throughout the 1920s Employment in manufacturing (note 1920s)
There were a number of reasons for this emerging economic boom. First, Europe was devastated after WWI and needed help, which was an opportunity for American business
Dawes Plan US Germany GB, France The Dawes Plan helped build up Europe, making European countries strong trading partners of the US, improving the American economy
Cheap and readily available sources of energy throughout the 1920s contributed to a growing economy
A number of hydroelectric dams began to be built, most notably Hoover Dam on the Colorado River
During the Progressive Era most people saw the wealthy as robber barons, living off the labor of the workers
In the 1920s people saw wealth as a virtue, evidence of hard work and even godly. Bruce Barton wrote the book The Man Nobody Knows, which depicted Jesus as a good businessman
Frederick W. Taylor New strategies at running large businesses contributed to the growth, most notably Frederick Taylor’s Scientific Management
Consolidation in businesses may have raised worries about monopiles and the extinction of smaller competitors, but large businesses were able to devote more resources to research, development, and distribution, as well as lowering prices. You can see this in the expansion of department stores.
The expansion of banks, both in size and number of branches, meant easier credit
Consolidation in business even led to the development of “Holding Companies” where one corporation would buy and control another corporation, thereby coordinating their businesses. To the left is an example of a “Holding Company”
Cities grew with new styles in construction, including “Art Deco” in places like Miami
Ford Motor Company’s Model T dominated the auto market early in 1920s
Henry Ford and his Ford Motor Company continued to dominate the auto industry, but new competitors were rapidly emerging
GM pushed multiple options and models and helped develop the idea of cars as status symbols
New gas stations everywhere, with a new profession of auto mechanics
New roads and cars meant a suburban construction boom – and a booming economy. Once again the construction included new, distinctive styles, such as “breakfast nooks”
Suburbia became distinctive from earlier construction in a lot of ways
Electricity meant jobs building growing infrastructure, from generators to wiring in houses
Radio Corporation of America (RCA) creates first national broadcast and first radio network
Rise of advertising contributed to consumerism, as did installment buying and the extension of credit