BBA Career Management Center Online Workshops

1. BBA Career Management CenterOnline Workshops Steps to Employment Goizueta Business School BBA Career Management Center

2. Overview • Job Acquisition Strategy • Resume • Interview • Follow Up • Job Elevation Strategy • Choosing the right job for you • How to say no - Keeping the Doors Open • The importance of internal relationships

3. Job Acquisition Strategy • The Resume • The Objective • Structure • Job Description • The Interview • Preparation • Appearance • “Story” Delivery • Closure • Follow Up

4. Choosing the Right Job for You Starting with a blank sheet of paper before you get a job offer, answer the following questions: 1. What do I want to accomplish professionally in the next 2-3 years? The next 5? 2. What skill set do I need to acquire to successfully accomplish question 1? 3. What employment opportunity will help me maximize the use of my talents and my performance? (Competitive, fast-paced, slow, laid back, structured, unstructured, team-oriented, individualized, etc.) 4. With what kind of people do I want to work? After you have received job offers, also answer these questions: 1. Does this job give me the technical training I need to meet my goals? 2. Does this job offer me exposure to opportunities that will help me attain my long-term goals? 3. Is there opportunity for exposure to senior people in the organization? 4. Is there opportunity for me to advance within the organization? 5. How will I be evaluated? Are there objective measures to ensure I will be treated fairly? 6. Does the environment foster mentorship? 7. Is the company financially sound? 8. What is the company’s focus on developing its employees? 9. What are the key components for success in this organization? Is my skill set or personal strengths compatible with these components? 10. Is this job compatible with my personal goals (location, level of difficulty, financial, etc.)? 11. What type of projects will I perform? 12. Will I enjoy walking into the office every mourning?

5. How to say NoKeeping the Doors Open Knowing how to say “no” to a potential job opportunity is just as important as knowing how to say “yes” to a potential employer. The objective is to keep the declined employer excited (albeit disappointed) about you as a candidate. • Articulate two to three very clear reasons why you are declining the opportunity. It is important that you are NOT ambiguous or you will communicate that you were never really serious about the offer. • Communicate why you are enthusiastic about the opportunities presented by that company. • Offer to keep the lines of communication open in the future: “I really enjoyed my experience with your company and all the people I met. I would really like to keep in touch (or maintain my relationship with you). I hope that I can call you from time to time to update you on my career progression.” • Follow up with a written letter expressing your gratitude for having been given the opportunity to join the company (this could be kept in you HR file and might be pulled if you ever apply for another position with the company).

6. The Importance of Internal Relationships • While your direct supervisor is one of your most important relationships, a key component to your success will be the depth and breadth of your supporting network which includes: • Peers at your level • Senior personnel in departments/divisions that interact with yours • Subordinate relationships (secretaries, mail room personnel, word processing personnel) • Acquaintances from school school: Peers (and their parents), professors, MBAs, and staff • When you seek promotions, your direct superiors will consider your job performance as well as the views of your support network which add credibility to their decision to elevate you. • Other reasons for strong internal relationships: • Cross-referencing information about departments/divisional dynamics • Career advice/support • Identification of new internal job opportunities

7. The Resume Job Activities/Description • It is very important to phrase the description of job responsibilities using action words (Review a list of action words in Pat Brett’s Book, “Finding your First Real Job” - the B-Comm textbook) • Some Action Ideas • Managed a group of people • Selected to lead/coordinate • Created Value • A New Program • A turnaround • Enhanced productivity • Conducted complicated analysis • Researched a concept and presented the results • Finding value in past experiences - It’s all in how you phrase it • Lawn Service • Salesperson at Rich’s • Summer teller at Wachovia • Lifeguard/ Camp counselor ANY EXPERIENCE IS VALID. EMPHASIS ON TRANSFERABLE SKILLS (SEE ABOVE)

8. Resume Structure Education Name of institution Expected degree, major, GPA Extracurricular involvement Honors and distinctions Work Experience List three positions starting with the most recent Transferable skills (interpersonal, organizational, teamwork, etc.) Make sure to highlight any major projects or situations where you added value, changed a procedure, instituted a new procedure or process, managed people, or accomplished something outstanding. Other Information Language Skills Technological Skills Extensive Travels Professional Affiliations Outside Interests (hobbies)

9. Objective • The objective of a resume is to present a summary of the qualifications, academic background and experience of a candidate in one page. • A resume should have a TONE and a THEME. After reviewing your resume, a reader should have an impression of what you are as a candidate: • Analytical • Creative • Flexible • A leader • Intellectual • Assertive • Skilled/experienced in you field, administrative matters, etc. • Resources for further Resume assistance • The recruiting brochures • Others who have been employed in the position or one similar

10. The Interview Preparation for the Interview • Choose appropriate attire for the interview • Two piece suit or dress • It is safest to stay with conservative colors: gray, navy, black • Minimize jewelry (one ring per hand, post earrings, one bracelet, one watch • Have a clear understanding of what the company does • Read the annual report • Read recruiting brochures • Read the latest issues of the Wall Street Journal, Business Week, and Fortuneto find out if there has been any recent news on the company or in the industry • AdAge, AdWeek, BrandWeek, etc. • Visit their website • Hoover’s , Bloomberg, Lexis Nexis • Have a clear understanding of the position for which you will apply • Talk to others who have been employed in the position

11. Preparation for the Interview • Commonly asked questions to which you must have an answer • Why do you want to work in this industry? • Why do you want to work at this company? • What are your strengths and weaknesses? • Describe a challenging situation and how you addressed it. • Give an example of when you had to convince members of a team to do something. How you did it? • Prepare questions to ask the interviewer. Subjects can include • Industry • Company • Culture within the company • Position/responsibilities • Training program • Mentoring Program • Make sure you can explain everything on you resume - SELL YOURSELF (go back to TONE and THEME • Visit the CMC to sign up for mock interviews • Be well rested

12. In The Interview DON’T • Be late • Answer a question you don’t clearly understand • Fidget, play with your jewelry or your hair • Be cocky • Be afraid to say you don’t know the answer • Ramble • Leave without asking any questions • Begin to answer a question before the interviewer has finished • Ask about salary in you first interview • Speak ill of a previous employer DO • Be 10 minutes early at least!!! • Exhibit lots of energy and motivation • Be yourself • Be honest • Firm hand shake • Good eye contact • Good posture • Clear & Concise speech • Reinforce all negative points with positive points • Think about each question before you answer • End your interview with insightful questions • Close the interview inquiring about next steps in the process

13. After the Interview • Get a business card • Write a thank you/follow-up letter • Understand the next steps in the recruiting process