Privacy, Transparency and Reputation Management

1. Privacy, Transparency and Reputation Management By: Robert Tran

2. Privacy • Privacy Management- is defined as the system for protecting personal or proprietary information.

3. Privacy Video http://www.youtube.com/watch?v=IRkQPj6KbP8&feature=results_video&playnext=1&list=PLCBC20F8A5C199E35

4. Privacy Concerns • 80% of Americans say they are concerned about their consumer privacy. • Only one in six are acting on their concerns, buying products to avoid identity theft, checking their credit report or surfing and shopping online anonymously. • If you are under 25 or over 65 you are not as concerned about privacy as are others.

5. Top Privacy Issues in 2011 • 1. Privacy and confidentiality of mobile devices with location based information will become a major concern for both consumers and corporations. • 2. With more people on social networks and more personal information available via those networks, the potential for exposure of that data is likely.

6. Smart Phones

7. Smart Phones • iPhone:Keeping track of where you go and storing that information in a file that is stored unencrypted and unprotected on any machine with which you synchronize your phone. • Windows Phone 7: Are tracking and sending location data to online servers without the user’s consent. • Android: Collects GPS location, Wi-Fi hotspots the phone has encountered and the device ID.

8. Smart Phone Video • http://www.youtube.com/watch?v=2MjlSDUQAuI • http://www.youtube.com/watch?v=x5e25bCEhzs&feature=fvwp&NR=1

9. Federal Information Security Laws • Federal Privacy Act • Federal Information Security Management Act • Fair Credit Reporting Act • Family Educational Rights & Privacy Act (FERPA) • Fair and Accurate Transaction (FACTA) • Hospital Insurance Portability and Accountability Act (HIPAA)

10. Federal Trade Commission • Established in 1914 by the Federal Trade Commission Act • Principal mission is to promote consumer protection • In 2006 there were over 246,000 complaints file to FTC

11. Top Consumer Complaints in 2010 • Identity Theft • Debt Collection • Internet services • Prizes, Sweepstakes & Lotteries • Shop at Home & Catalog Sales • Imposter scams • Internet Auctions • Foreign money/counterfeit check scams • Telephone & mobile services • Credit cards

12. Copy Machines Privacy Issues • Copy machines built since 2002 stores documents copied, scanned and emailed by the machines on their hard drive • FTC working with copy machine makers and sellers to provide appropriate educational materials to their clients • Xerox offers customers the options of removing the hard drive on the machine before they are disposed.

13. FTC Endorse Do Not Track • Microsoft • FireFox • Chrome

14. Do Not Track Video • http://video.search.yahoo.com/video/play?ei=UTF-8&fr=yfp-t-701&p=microsoft+do+not+track+tool&vid=1167798895909&dt=30167867&l=0&turl=http%3A%2F%2Fts2.mm.bing.net%2Fvideos%2Fthumbnail.aspx%3Fq%3D1167798895909%26id%3D01951be7723217dea14ea8ab0bfcbe72%26bid%3DgeQ3Eajhyt39Mw%26bn%3DThumb%26url%3Dhttp%253a%252f%252fonline.wsj.com%252fvideo%252fdigits-internet-explorer-beefs-up-on-privacy%252fC15210EC-0CF0-44A2-BF65-856&rurl=http%3A%2F%2Fonline.wsj.com%2Fvideo%2Fdigits-internet-explorer-beefs-up-on-privacy%2FC15210EC-0CF0-44A2-BF65-856E46595573.html&tit=digits%3A+Internet+Explorer+Beefs+Up+on+Privacy&sigr=13i5do9ft&newfp=1

15. Schumer vs. Facebook • New Facebook features that allows sharing members’ personal information with outside websites. • Schumer wants FTC to set rules for how social media sites can and cannot use all of that personal information submitted by members.

16. Schumer vs. Facebook Video • http://www.youtube.com/watch?v=DYUlvJ92SKI

17. Most Trusted Companies in Privacy • eBay • Verizon • U.S. Postal Service • Intuit • IBM • Nationwide • USAA • WebMD • Proctor & Gamble • American Express

18. Chief Privacy Officer • IBM was the first company to create the CPO position • Making sure their companies comply with federal and state privacy regulation • Conduct privacy impact assessments before launching products and services

19. Advocacy Groups • American Civil Liberties Union • Consumer Federation of America • Consumers Union • Electronic Frontier Foundation • Privacy Right

20. Advocacy Groups • Consumer privacy organizations called Congress to enact legislation to protect online and mobile channels • Do Not Track Online Act of 2011 • Facebook plan to disclose user home addresses and mobile phone numbers

21. Transparency • Transparency- is defined as being open, authentic, and honest about their company’s brands or opportunities.

22. Corporate Transparency • Transparent about their values, commitments & performance • Increasing trust and credibility • Reduce risks • Enhance their reputation

23. The Tylenol Crisis • October 1982, seven people died after ingesting Tylenol that were poison with cyanide • Public trust in the company hanging in the balance. • Johnson & Johnson work closely with news media to ensure the public was fully warned of the danger

24. Tylenol Crisis Video • http://www.youtube.com/watch?v=xrwJg9HgXns

25. Reputation • Investors • Customers • Public trust • Increased market share

26. Reputation Management Companies • 1.WebiMax • 2. Reputation Management Consultants • 3. Customer Magnetism • 4. Intrapromote LLC • 5. Morrissey & Co • 6. Rexfield, LLC • 7. Reputation Management LLC • 8. Submit Express • 9.Reputation Management Kings, Inc. • 10. Reputation Managers

27. WebiMax • Provides advanced search engine optimization • Digital marketing strategies • Social media management • Paid search • Web design • Reputation management services

28. WebiMax Video • http://www.youtube.com/user/webimax?blend=7&ob=5#p/u/25/I3yQ-v6HCF4

29. PAGE CLUB • Premium Reputation Management Services • Monthly Pricing: $4,700-$8,000 (maintaining/monitoring) • One time pricing: $6,000-$10,000 • Video optimization & submission • Reputation tools • Local search • Press release

30. 10 Most Reputable Companies in America • Amazon • Kraft Foods • Johnson & Johnson • 3M • Kellogg’s • UPS • FedEx • Sara Lee • Google • Walt Disney

31. 10 Least Reputable Companies • Freddie Mac • AIG • Fannie Mae • Goldman Sachs • Halliburton • Exxon Mobil • Citigroup • Capital One • Comcast • Bank of America