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Applying Conjoint Analysis to study the importance of the Brand and Features for Cell Phone

Applying Conjoint Analysis to study the importance of the Brand and Features for Cell Phone. 9424516 Allen Blue 9411020 Nash Tu. Contents. Introduction Methods --Critical Incident --Conjoint Analysis Analysis and Discussion Conclusion. Methods. Critical Incident

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Applying Conjoint Analysis to study the importance of the Brand and Features for Cell Phone

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  1. Applying Conjoint Analysis to study the importance of the Brand and Features for Cell Phone 9424516 Allen Blue 9411020 Nash Tu

  2. Contents • Introduction • Methods --Critical Incident --Conjoint Analysis • Analysis and Discussion • Conclusion

  3. Methods • Critical Incident -- Assumption + Qualitative Surveys = Critical incidents • Conjoint Analysis -- Quantitative Surveys

  4. Analysis and Discussion

  5. Analysis and Discussion

  6. Analysis and Discussion

  7. Analysis and Discussion

  8. Analysis and Discussion Before After

  9. Conclusion • Estimate this complex market • Simply the problem • Some limitation

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