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ROAD SAFETY MASTERS T20 WORLD CUP
INDIA THE HIGHEST NO. OF ROAD FATALITIES IN THE WORLD MORE THAN 1,50,000 PEOPLE ARE KILLED EACH YEAR IN TRAFFIC ACCIDENTS.THAT’S ABOUT 400 FATALITIES A DAY
IT’S TIME WE CAME TOGETHER TO DO SOMETHING WE NEED A MOVEMENT & ACTION TO DRIVE THIS CHANGE
A LONG TERM COMMITMENT LONG TERM COMMITMENT BEHAVIOURAL CHANGE CAN’T HAPPEN OVER NIGHT & NEEDS A LONG TERM PLAN. WE ENVISAGE A 10 YEARCONCERTED EFFORT TO BRING ABOUT THIS CHANGE IN INDIA
THE STRATEGY TO GET THIS MESSAGE ACROSS TO MAXIMUM PEOPLE IN INDIA WE NEED A HIGH IMPACT HIGH REACH PLATFORM. BUT ADVERTISING ON EXISTING SPORTING PRPERTIES IS PROHIBITIVE
WHY CRICKET CRICKET IS THE MOST FOLLOWED SPORTS IN THE COUNTRY CRICKETERS IN INDIA ARE LOOKED UPON AS IDOLS BY MOST OF THE CITIZEN OF THE COUNTRY PROMOTING THE CAMPAIGN USING CRICKET AS A MEDIUM WILL CREATE THE RIGHT IMPACT AMONGST THE VAST NUMBER OF FOLLOWERS OF THE SPORT IN THE COUNTRY
THE BIG IDEA RIDE ON THE POPULARITY OF CRICKET & CREATE A NEVER SEEN OR TRIED BEFORE PROPERTY
SCHEDULE THE EVENT 10TH TO 15TH NOVEMBER, 2018 @ CCI / WANKHEDE, MUMBAI A MASTER’S T20 CRICKET WORLD CUP HELD BETWEEN THE LEGENDS OF THE GAME. UNITING TO PROMOTE THE CAUSE OF ROAD SAFETY
PRESENTING ROAD SAFETY MASTERS T20 WORLD CUP PARTICIPATION OF LEGENDS OF THE GAME FROM ALL OVER THE WORLD T20 MASTERS CRICKET TOURNAMENT NEVER HAD BEFORE IN INDIA HIGH SCOPE OF PR & MEDIA MILEAGE GENERATION
ROAD SAFETY MASTERS T20 WORLD CUP THE TEAMS AN EXCITING NEVER SEEN BEFORECRICKET TOURNAMENT PLAYED BY THE LEGENDS OF THE GAME SIX CRICKETING NATIONS WILL BATTLE FOR THE ROAD SAFETY MASTERS T20 WORLD CUP INDIA WEST INDIES PARTICIPATION OF SOME OF THEGREATEST PLAYERS TO HAVE PLAYED THE GAME AUSTRALIA SOUTH AFRICA TELEVISED BY BROADCAST PARTNERSACROSS THE GLOBE EACH TEAM TO COMPRISE OF A SQUAD OF15 LEGENDS WHICH INCLUDES 5 MARQUEE PLAYER, 5 GRADE A PLAYER & 5 GRADE B PLAYER ENGLAND SRI LANKA
THE VISION CREATE A GLOBALLY ATTRACTIVE T20 WORLD MASTERS CUP TO BE PLAYED EVERY YEAR MAKE IT A CATALYST FOR CHANGING BEHAVIOUR AND SAVING LIVES THROUGH THE MESSAGE OF ROAD SAFETY WORLD LEGENDS OF CRICKET BECOME AMBASSADORS OF ROAD SAFETY
ATTAIN STATURE AND GAIN RESPECT BY ASSOCIATING WITH THIS NOBLE CAUSE OF ROAD SAFETY ON A GLOBAL SCALE
UNPRECEDENTED REACH GAIN AUDIENCES ACROSS THE GLOBE & CREATE AWARENESS ABOUT IIFL’S FINANCIAL SERVICECS
ACCESS TO LEGENDS OF CRICKET INTERACTIONS WITH HIGH NET WORTH CRICKETERS TO BECOME THE WEALTH MANAGEMENT ADVISOR OF CHOICE RAHUL DRAVID AJIT AGARKAR VIRENDRA SEHWAG SAURAV GANGULY MURALI KARTIK VVS LAXMAN ASHISH NEHRA HARBHAJAN SINGH
NETWORKING WITH HNWI’S A CHANCE TO NETWORK WITH A NICHE AUDIENCE OF TEAM OWNERS & OTHER SPONSORS OF THE EVENT. PMG SPORTS - ORGANISERS OF THE EVENT OWNERS BY LEGENDARY CRICKETERS SUNIL GAVASKAR
OPEN DOORS DIRECT ACCESS TO THE MOST INFLUENTIAL CRICKETING BODY IN THE WORLD
PROMOTING THE T20 MUMBAI LEAGUE BY ASSOCIATING WITH THE MASTER’S WORLD CUP, IIFL GETS ACCESS TO THE KEY INFLUENCER & DECISION MAKERS AT VARIOUS CRICKETING BODIES THUS GIVING AN OPPORTUNITY TO PROMOTE THE T20 ML
THE 360 DEGREE CAMPAIGN T.V CREATE HYPE ON GROUND NEWSPAPER GENERATE BUZZ BUILD EXCITEMENT ENGAGE FANS RADIO OUTDOOR SOCIAL MEDIA & PR