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Best Custom Logo Design Company

Raxlogo offer custom logo design services for all kinds of businesses. Best believe you can set the budget to suit your preference.

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Best Custom Logo Design Company

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  1. GOLDEN RULES OF LOGODESIGN A logo should clearly represent an organization’sidentity. • Keep it simple, keep it simple, keep itsimple • Logos should be effective at a large and smallscale • Logos should be effective in color and black &white

  2. Keep itsimple The evolution of the Apple logo. Sometimes less information is morepowerful.

  3. Good logos should be effective ata large and smallscale Which set of logos is the most effective at bothscales?

  4. Effective at a large and smallscale A good logo should be effective on a billboard and a businesscard.

  5. A logo should be effective in coloror black &white

  6. LOGOS CANBE… • Descriptive • Symbolic

  7. Descriptive Whatdoyouthinkthisorganizationspecializesin?Why?

  8. Descriptive The Center for Architecture is an organization devoted tothe public education and the research of architecture. The key is asymbolfor access and the skyline representsarchitecture.

  9. Descriptive How do these designs describe the brands theyrepresents?

  10. Symbolic Why do you think Apple chose thislogo?

  11. Symbolic Although this logo does not literally representcomputersor technology, the apple is a symbol of knowledge. The “byte”takenout of the apple could symbolize you taking a bite out ofknowledge.

  12. Symbolic President Obama’s campaign logo symbolized hopeformost Americans. The sun rising over the horizon evoked a new senseof optimism for the country’sfuture.

  13. FONTS ANDCOLOR Fonts and color can represent or describe andidea.

  14. Fonts can bedescriptive The bold and capitalized text in these logos inspire confidencein thebrands.

  15. Fonts can bedescriptive What do these fonts say about thesebrands?

  16. Color can bedescriptive Red and yellow produce the most stimulatingcolorcombination, creating a sense of urgencyandhunger. Brownliterallyrepresents the historic color of packing paper as well as the sense ofbeing solid andreliable.

  17. LOGO DESIGNPROCESS • Logo design can be divided into a few simplesteps. • Research and brainstorm • Think aboutfonts • Turn your ideas into forms and identifycolor • Finalizedesign “Logos,” byMikeWeikert Edited byEllenLupton Photography byNancyFroehlich D.I.Y.: Design itYourself New York: Princeton Architectural Press, 2006

  18. Research andbrainstorm • Analyze and define what you are trying torepresent • Think, write, andsketch • Develop a list of attributes and characteristics that best represent yourgoals • Every thought and idea is relevant in thisstage

  19. Font • Type the name of your company, product, or organization in several different fonts. The personality and attitude change with eachfont. • Experiment with serif, sans serif, and novelty typefaces. Think of the type as animage. • Choose a few directions that seem appropriate, and start combining type with icons or symbols. • Try typing in uppercase and lowercase. Capital letters can make a mark look more serious or formal, while lowercase letters often feel more casual andrelaxed.

  20. Forms andcolor • Try starting with icons and symbols that are recognizable, but add a personal twist for your company, logo, orgroup. • Combine letterforms with graphic and color elements to create a unique logotype. • There are many viable solutions when designing a logo. Don’t be afraid to try several differentdirections.

  21. Finalizedesign Think about how your logo will be used and create a simple logo to avoidpotential problems as your logo goespublic. Primarylogo Does the logo work well in differentcolors? Is the logo legible at smallsizes?

  22. FinalDesign From T-shirts and websites tobuildings and vans, logo applications areendless.

  23. LOGORE-DESIGN • Logos are meant to be timeless, but when acompany wants to represent change, highlight services, or apply a funtheme, • how do they keep their graphicidentify? • Re-shaping an identity • Distinguishingservices • Applying atheme

  24. Re-shaping anidentity Walmart unveiled a new logoin2008. The starbetween“Wal” and “Mart” was removed to make the namemoreapproachable. The starburst, which resembles the sun or a flower, wasaddedto reinforce the company’s new environmentalfocus. newlogo previouslogo

  25. Distinguishing services FedEx provides various services. These serviceshavebeen distinguished by changing the color of the “Ex” while keepingloyalto the original logo and retaining the basic structure. Note thearrowin the negative space between the “E” and”x “ in the Fed Exlogo.

  26. Applying atheme Designers have adapted the iconic Olympic rings to reflectthe location and theme of each hostcity.

  27. Applying atheme Designers have adapted the Google logo torepresent unique themes. The brand is still recognizable becausethedesigners incorporated the original font, colors, or format of the Googlelogo.

  28. Applying atheme Designers and artists have taken the classic MTV logo and created playful designs to reflect the youthful audience it wants toattract.

  29. https://www.raxlogo.com/

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